Sharing your GoFundMe fundraiser on social media can benefit the beneficiary in more ways than one. Not only is the story being shared to more people and receiving more donations, but using tools like hashtags can bring your crowdfunding efforts to life. With the use of a unique fundraiser hashtag, social media users can easily follow your story and feel compelled to donate when it resonates with them. Here are four tips to launch and make your hashtag campaign a success along with your fundraiser.
Most major social media platforms support hashtags, but they were born on Twitter. Twitter allows you to search for hashtags in many different ways, including “top” hashtags that are the most popular or relevant to only seeing a particular hashtag used by people you follow. Other platforms like Instagram, Facebook, and Pinterest also support hashtags, so choose the platforms that make sense to your fundraising campaign and where your audience is.
Once you’ve found the perfect platform, brainstorm some creative ideas for your hashtag. Think about the words that you definitely want to include to make your hashtag unique and easy to understand. AdEspresso recommends keeping your hashtag “relatively brief—it should be a few words or a short phrase, but not enough words to make up a complex sentence.” Also, keep in mind the characters that are supported in hashtags. Numbers and capital letters are encouraged, but symbols and punctuation are not.
Next, once you’ve decided on a few options, narrow them down by researching on the different platforms to see if they’ve been used before. This will help you pinpoint the right one for your fundraiser. Make sure to choose one that hasn’t been used before, because you don’t want to infringe on any other campaigns.
Once you’ve launched your GoFundMe fundraiser and created a hashtag, let the promotion begin. Be consistent with using your new hashtag in all of your posts for uniformity, and even experiment with your posts by adding other relevant hashtags for a wider reach. You can inspire your friends to use the same hashtag when they’re sharing your fundraiser and story, too. A little help from your online community goes a long way.
If you’re strategizing for your campaign before you launch your fundraiser, creating a hashtag is a singular way to tell your story and reach more people on social media.