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How images can lead to fundraising success

A picture is worth a thousand words, and it can make or break your fundraiser. Adding compelling fundraising images to your campaign page is one of the best ways to become a crowdfunding success story; campaigns with at least five photos raise more than those with one. Photos can tell your story, spark compassion, and inspire action.

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young man drawing

Use high-quality images

Quality matters. Online users have a short attention span, so you have a few seconds to grab and keep it. Great photos are your key to success.

  • Clear, focused, and well-lit pictures help build empathy. Make sure your cover shot clearly shows your beneficiary.
  • Your featured cover image should capture the viewer’s attention and give a sense of your story.
  • The recommended main image size is 600 pixels wide by 400 pixels tall.
mom and son touching foreheads

Post lots of pictures 


Remember: campaigns with at least five photos raise more than those with one. The fact is, donors love seeing multiple images.

  • Choose the best photo for your image, then add several more to the gallery. Don’t post multiple versions of the same image; show many different aspects of your cause.
  • Use photos to tell a story. Think of it as a slideshow about your cause, and include a beginning, middle, and end.
  • The more beautiful and varied your images are, the more people will want to share them on social media. This will drive more donations to your cause.
group at fundraising event lemonade stand

Update as often as possible

Sharing updates is a great way to inspire donors as your campaign gains traction. Refresh your page with new images to keep your campaign engaging.

  • Start with a few images, and add new ones with each update. Include the highest-quality photos in your gallery.
  • Take pictures during fundraising events, and add pictures taken by your supporters (with their permission).
  • Continue posting images to social media, and encourage others to share them too.
two friends smiling

Fundraiser photo don’ts

There are a few types of photos that we recommend you don’t share on your campaign.

  • Make sure your photos are family friendly. Be sure that your photos are appropriate for all ages and are compliant with our Terms & Conditions.
  • Don’t use photos that you don’t own. If you’d like to use photos, videos, or music that you don’t own, you must get permission first. While it’s best to use your own photos, you can check out Flickr’s Creative Commons database for high quality stock photos.

Picturing crowdfunding success

Along with photos, video can play a pivotal role in fundraising with power equal to or greater than that of images. For other great fundraising tips, visit our main fundraising tips page. GoFundMe is a free crowdfunding site with a 0% platform fee; if you haven’t already, launch a free fundraiser today.

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