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25 Fundraiser Sharing Tips to Increase Donations

Running a GoFundMe fundraiser takes time, effort, and creativity. While you’ve probably done a great job of sharing your fundraiser link with your social network, here’s a list of 25 additional ways to share your fundraiser. Remember, the success of your fundraiser will depend on how effectively you share it.

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Drive donations with fundraiser sharing tips

  • 1. Create a fundraiser hashtag

    This is a way to build social media awareness around your fundraiser. Some ideas we’ve loved in the past are #willathewarrior, #reunitethetaylors, and other tags that ignite interest. Use this hashtag across social media.

    More tips: How to Create a Hashtag for Your Fundraiser

  • 2. Create a Facebook Event for your fundraiser

    Invite all of your Facebook friends. You can ask people to share photos, videos, memories, and comments there. Be sure to paste your fundraiser link in the event description.

    More tips: Facebook Fundraising 101

  • 3. Share your fundraiser on Linkedin

    Make sure to post a professional and creative update when posting on LinkedIn.

  • 4. Write your fundraiser link in an unexpected place

    On your car? Chalk it on the sidewalk? Write it on a poster and hold it up at the World Series? The more creative, the better—this is a great way to create excitement around your fundraiser.

  • 5. Reach out to your local media

    While sharing with your social network is the most important thing, it can also help to reach out to your local news organizations and blogs to let them know why your fundraiser would interest the community and their readers.

  • 6. Post your fundraiser on Instagram

    From the GoFundMe app, you can post directly to Instagram. You can also post a screenshot of your fundraiser’s main image when viewing it on a mobile device and share it to your feed with your fundraiser title, hashtag, and link (in your bio).

  • 7. Add a special reward

    Oftentimes a small perk can help persuade someone to give to your fundraiser. Use your fundraiser description to spell out attractive benefits for potential supporters at certain donation levels.

  • 8. Make a Pin about it

    You’ll have to get creative with this one, but posting to Pinterest (and any additional social media outlets) means more clicks to your fundraiser. Here’s some information on how to post a Pin.

  • 9. Create urgency

    Kindly challenge your friends to donate by a certain date, creating an incentive to donate sooner, rather than later. There are a few ways we have seen people do this successfully. One idea is to do a birthday fundraiser where you ask friends and family to donate with a post like “Donate $15 on May 15th to help celebrate my birthday and to support my favorite cause.”

  • 10. Team up with a local business

    See if they’ll offer a fundraising night for your cause in which they donate a percentage of the proceeds to your fundraiser. Or, see if a coffee or sandwich shop will temporarily name an item after your fundraiser. Think “Daniel’s Dream Deluxe,” or “Cathy’s Battle Cappuccino.” We’ve even seen a great fundraiser organizer team up with a sock company to offer cozy socks as a reward to all donors. Make sure to thank the business in your fundraiser story.

  • 11. Share your fundraiser link in Facebook groups

    Remember to focus your post on why your fundraiser means so much to you, and let any readers know of the immense power that even just sharing the fundraiser link on social media can have. For example, perhaps your dog needs some emergency veterinary care. Look for groups of local dog owners (especially if you can get breed-specific) who would understand what you’re going through and are more willing to help.

  • 12. Step outside of your direct network

    Post your fundraiser link on your city’s Facebook page. This is a great way to reach out to local folks you may not know, who might be willing to help your cause by sharing your fundraiser link, donating, or supporting you in other ways.

  • 13. Create fundraiser posters

    Hang them in your community center, a local cafe, church, temple, etc. This is a tried and true way of getting your fundraiser in front of the eyes of more people.

  • 14. Ask specific people to hang your fundraiser poster

    This way, you increase the amount of places people can see your fundraiser sign. Plus, the individuals who hang your sign will know they are making a meaningful contribution to your cause. Just remember: People want to help.

  • 15. Add some competition

    Consider hosting a virtual “sharing contest.” Whoever shares your fundraiser link the most times, or gets the most likes, wins something fun like a poem or musical “Thank You” video posted to Facebook.

    More tips: How to Run a Successful Social Media Contest in Six Easy Steps

  • 16. Share on Snapchat

    Use your phone to take a snap of your fundraiser page on a mobile or desktop screen and send to your friends.

  • 17. Create business cards

    This is a low-cost, fun item to pass out to friends and family. Consider including inspiring quotes and beautiful photos that relate to your cause, in addition to your fundraiser link, hashtag, and title.

  • 18. Make a video for your fundraiser

    While photos are meaningful, sometimes a simple video from the fundraiser organizer, talking about the impact of the fundraiser, can take your fundraiser from good to great. Here’s some information on how to make a great video.

  • 19. Host a community potluck

    Use the event to share more information about your fundraiser. For example, when Elayne wanted to help the Octave family after Hurricane Maria, she organized a community potluck in addition to her fundraiser on GoFundMe. And don’t forget to post about your event on Nextdoor.

  • 20. Set up a bake sale (or other fundraising event)

    This will do two big things—first, you’ll raise money for your cause. Next, you’ll spread awareness about your fundraiser to those in your community. Get creative by writing out your fundraiser link on each bag of cookies, cupcake wrapper, etc. Cookies 4 Mila is a great example how both online and offline fundraising can work together to make a difference for a cause.

    More tips: Fundraising Event Ideas

  • 21. Make stickers

    Don’t forget to include your fundraiser link or creative fundraiser hashtag. Who doesn’t love a nice sticker?

  • 22. Post creative shout-outs in your updates

    More specifically, we’ve seen updates that include photos of donors enjoying their reward, or videos of donors wishing the fundraiser organizer or beneficiary their best.

  • 23. Be strategic about where you share your fundraiser poster

    Is a local event, fair, or concert happening in your neighborhood? Make sure you get your fundraiser sign up front and center.

  • 24. Get creative with your updates

    Use your gifts: are you a singer, a poet, or a great photographer? Get your supporters excited to stay tuned by posting “10 days of Songs” videos, or “30 days of Beautiful Photo Updates.”

  • 25. Connect with a local event

    See if the event coordinators are interested in promoting your fundraiser along with their event (Mic shout out? Fundraiser signs at the entrance?). Even more out of the box? See if they’ll let you set up a free booth.

Boost awareness to your cause

Did you get creative with your fundraiser sharing? We’d love to hear about it. Tweet @gofundme or tag us in your Facebook post, and tell us about the out of the box way you shared your fundraiser. If you want more tips for spreading the news offline read Online Fundraising Without Social Media: 42 Ways to Share Offline.

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