Tips for Creating a Fundraiser Title That Will Drive Donations

One of the keys to raising more funds is to give your fundraiser a compelling name that succinctly tells your story—and makes it easy to find in a search. On our platform, we’ve seen how far a great fundraiser title can go toward fundraising success. When naming your online fundraiser, pair an effective name with our other fundraising ideas to maximize attention, shares, and donations.

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A great fundraiser title: Key to crowdfunding success

As with a compelling or memorable movie or book title, a great fundraiser title can attract both attention and money. A strong fundraiser title should do four things:


Attract the interest of the general public


Tell us who the fundraiser is for and why it’s happening


Convey the tone of your fundraising story


Contain keywords that make it easy to find

Tips for creating your fundraiser title

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Personalize it with names

Your title should include the first and last name of the individual, or the name of the organization, receiving funds. People seeking to donate money on GoFundMe often search for a particular person or cause.

Similarly, if your cause is related to a known disaster, consider adding its name to your title. People who are looking to donate money to those recovering from the disaster will be able to find your fundraiser more easily.

Adding a name to the title also tells an authentic story, imparting a personal touch that people find compelling—whether they know the person or not. Wouldn’t you be more likely to donate to a fundraiser called “Life-Saving Surgery for Jane Smith” than one called “Surgery Fundraiser” or even “Help Me Pay for Surgery”?

Consider tone

Check that the tone of the title matches the cause you’re fundraising for. Fundraisers for memorials require a respectful tone. Fundraisers for school plays or other such events can get a boost from witty or cute titles.

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Be distinct

Have you ever searched for an old friend online, but found it nearly impossible because she had a very common name? The same thing can happen to people searching for your fundraiser.

To make your fundraiser easy to discover, choose a name that’s clear and distinct. One good approach is to use a combination of terms that people are familiar with (words people are likely to use when looking for a cause like yours) and words that are unique to your fundraiser.

Spark interest

The name of your online fundraiser is more than a headline on your fundraiser page. Like the title of a book, it can either attract or repel people. Many will decide whether to click through and read about your cause based solely on your fundraiser’s name.

To inspire more clicks, use words that spark curiosity or compassion, tell a story, and inspire action. If appropriate, be clever and make it fun. What makes your fundraiser different from similar causes? Which words get to the heart of how your fundraiser will change someone’s life? Check out some real GoFundMe examples:

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Model it after others

An easy way to find inspiration when naming your online fundraiser is to look at successful fundraisers with strong, compelling names. Take a look at successful GoFundMe fundraisers like these to get naming ideas:

Double check it

Once you’ve come up with a few potential names, run them by people you trust for feedback and ideas. Evaluate all the finalists against a checklist of must-have qualities. Your list might include:

  • Does it stands out from the crowd?
  • Is it clear and unique?
  • Is it easily searchable?
  • Does it tell a story, or at least hint at one?
  • Is it quickly understandable?
  • Does it make you want to read more or learn more?
  • If it’s for a person, does it include his or her name?
  • Does it inspire action?
  • If you saw it, would you want to share it?

Craft the perfect name for your fundraiser

We’re here to help you learn how to make a donation page that gets great results. For more advice and ideas on how to start a fundraiser online, check out our top fundraising tips. Start your fundraiser today.

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