In the aftermath of a natural disaster, every community is in need of real help in order to rebuild and recover. A disaster relief fund can help you rally your own community while encouraging others to offer vital support. Below, read about six essential tips for running a successful fundraiser so you can harness the collective power of your community and help those in need.
1. Set up a relief fund for the community
Many people have turned to crowdfunding as a way to raise money quickly when natural disasters strike. Relief fundraisers can take many forms—you could raise money to rebuild homes after a flood, fund emergency medical care for survivors, or help get your neighbors back on their feet in hundreds of useful ways. If you don’t know how to set up a disaster relief fund, these tips can help:
- In the description section, explain what happened and how it hit your community – writing to reach not just friends and family, but others who may not know the full story.
- Write a timeline for fundraising and distribution, clearly showing how funds will be distributed effectively.
- Others in your community will likely set up fundraisers that complement yours. Connect with others raising funds to make your combined efforts as effective as possible.
2. Use your social network to spread the word
If you promote your fundraiser on social media, you’ll be more likely to receive donations and keep the momentum going. Taking advantage of social media channels has proven to be one of the best ways to announce your relief fund to your community. Below, these tips can help you share in the most effective way:
- Encourage your friends and family to share your fundraiser link. The extra exposure can boost both traffic and donations, and increases the likelihood of your fundraiser going viral.
- On Facebook, make sure that your posts about the relief fund are made public, rather than “friends only” so that everyone can view it. Only a public post can go viral.
- On Twitter, tag your posts with the most popular hashtags associated with the situation—for example, #TexasStrong.
3. Reach out to media for extra exposure
When a disaster strikes a community, it often creates a flurry of media attention. It’s important to take advantage of that attention while it lasts. In addition to sharing your relief fund on your own profiles and pages, share it on the social media pages and accounts of relevant organizations. Reporters are often happy to shine a light on relief funds, which offer viewers or readers something positive and actionable to do.
Some other tips:
- Reach out directly to local media outlets (TV, radio, and online news sites). Ask them to add your fundraiser name and link to their stories, so people know how they can help.
- Post your link in the comments section of related news stories and any social media posts about it.
- Find the Twitter and Facebook pages of your local news organizations, and post links to your fundraiser there. If they approve or share your post, it could reach a large local audience.
4. Host a fundraising event
Fundraising events do more than generate donations—they physically engage your community, increase awareness, and reach new kinds of donors. This is also a good tactic because local residents often look for ways to support the relief effort with more than just monetary donations.
Fundraising events allow such people to bring donated items, meet like-minded people, and team up on relief efforts. They can also inspire ideas and projects that could be good outlets for your funds. Many of the fundraisers for Hurricane Harvey and Hurricane Irma were spearheaded by athletes with strong ties to their local community, who rallied support through offline fundraising events.
Remember that if you plan an event, focus on fundraising event ideas that create a direct link between your community and the cause.
5. Partner with local businesses and organizations
Local businesses and organizations take pride in their community and will invest in its recovery, so it makes sense to find out if you can partner with local organizations or businesses to host fundraising events that support your cause.
Local organizations or businesses typically offer help after a disaster in one of several ways—most often by matching donations, providing space for fundraising events, or donating a percentage of proceeds from products or services to fundraisers.
6. Keep your community updated
When people donate to your fundraiser, they become financially and emotionally invested in helping the victims. They often expect updates about the relief fund’s progress and its positive impact. That’s why it’s important to post regular fundraising updates to keep people engaged and informed about recovery efforts.
Such updates can generate new interest after a donation lull, inspiring donors to share with their social network once more. Updates can also be a good place to maintain clear communication between victims and supporters.
Successful crowdfunding examples
After the devastating fires in Napa and Sonoma, Napa resident and vineyard owner Jake Kloberdanz started to set up a relief fund to make a difference. Jake rallied more than 5,000 people in his community and across the country to raise over $600,000 to help the efforts of several large relief organizations. Jake helped make the fundraiser as successful as possible by continuously thanking all of his major community donors in his updates.
Nancy launched a fundraiser after Hurricane Harvey devastated Texas and left countless animals stranded and injured in floodwaters. She partnered with local farm and animal rescue organizations to rally support. More than $250,000 was raised by over 6,000 people to help rescue and rehome dogs who were left homeless by Hurricane Harvey.
Of course, disasters can happen anywhere in the world. And it was an international group of social media stars who came together to start a fundraiser to help people in Somalia who are affected by famine. Jérôme Jarre and his fellow campaign organizers used their social media influencer power to raise more than $2.7 million and partner with NGOs on the ground to distribute food and supplies to people in need.
Jérôme and his fellow organizers posted regularly video and photo updates throughout the fundraising process to let supporters know when they hit milestones and when they needed more momentum. Perhaps most importantly, they gave on-the-ground updates from Somalia to show their donors the direct impact of their generosity.
Fundraising is a powerful tool to help restore your community
In times of immense difficulty, people have an innate desire to help others. If your community is trying to heal after a disaster, a relief fund can be a powerful step toward recovery. You can set up a fundraiser within minutes through GoFundMe and begin collecting donations instantly. And our free fundraising model means that more of your donations can go to the community members who most need them. Sign up today to start making a difference right now.