In a press release, journalists expect to see information in a very specific structure. They’ll quickly scan each release to see if it’s something they—or their boss—might be interested in covering.
Stories with local appeal are more likely to be picked up by local outlets. Emphasize your cause’s connection to the community served by your target.
- Be clear and candid. Make it easy for the reporter to understand your story, verify its accuracy, and see its relevance to their audience.
- Think like a journalist. Ask yourself: what’s newsworthy about your situation? What makes your cause relevant to current news (maybe a rare health condition or a natural disaster)?
- Talk about how important your campaign is to the beneficiary. Be clear about how funds will be used and the meaningful difference they will make.
- Include a link to your GoFundMe fundraiser. Before you reach out to local media, your page should be complete, compelling, and ready to be seen by thousands of people.
- Emphasize community ties. What clubs, churches, synagogues, or local nonprofits are you or the beneficiary connected with? People like to donate to someone with a history of giving to the community.
- Describe how hopeful you are for a good outcome, and how you’re dealing with challenges. Show that you’re working hard to overcome obstacles—you just need a little help.