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Using social media to promote your fundraiser

Every time you share your fundraiser link on social media, it nets you an average of $43. That data point should be enough to convince you that using social media, including Facebook and Twitter, is vital to the success of your crowdfunding campaign. 

Social media promotion is a powerful and effective fundraising tool—especially when combined with efforts like creating fundraising websites and blogs, using videos effectively, and following our other crowdfunding campaign tips. Here are some best practices for using social media to promote your fundraiser.

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Create a Facebook account for your fundraiser

Facebook can connect you to nearly everyone you know or have known in your life. It’s a powerful tool that can mean the difference between success and failure for your fundraising campaign.

To create your Facebook account:

1

Go to facebook.com.

2

Complete the signup form and select, “Sign Up.”

3

Need help? See Facebook’s official tips about signing up on Facebook.

Getting started with Facebook

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1. Connect to—or “friend”—the people you email

Connect to everyone you know, or have known, in your life. Some of the most valuable people you can connect with on Facebook are the contacts in your personal email. Those with an established Facebook presence can help launch your fundraiser fastest.

See Facebook’s tips about connecting to more people.

man on phone

2. Search for and “friend” people in these categories:

  • Friends of your spouse
  • Friends of your children and/or their parents
  • Friends of your parents
  • Members of clubs or associations
  • Current and former classmates
  • Current and former colleagues
  • Current and former acquaintances
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3. Let Facebook do the work for you

Facebook is, fundamentally, a tool to connect with others. As you build connections, Facebook will start recommending connections. You’ll also start receiving friend requests from people you know. The key is to connect to as many people as you can as quickly as you can.

Some friend request won’t be accepted right away. Don’t worry about it—not everyone checks friend requests regularly, and some limit their friend lists. Just move on and “friend” as many people as possible.

Facebook pitfalls to avoid

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1. Sharing a fundraiser link without context


For each post, you need to frame the information you’re sharing.

  • Each time you share your fundraiser, tell a different part of your story or include a new update.
  • Keep it fresh so people don’t feel like they’re seeing the same thing over and over again. People want to help you, but repeat blasts of a plea to send you money is not effective—in fact, it could lead to people unfollowing you.
little boy and man high fiving

2. Sharing too often—or not often enough

People will engage with you as you share your fundraiser. But more is not always better: posting about your fundraiser 10 times a day will lead many people to ignore or unfollow you instead. To avoid fatiguing your friends, mix it up.

  • Share photos, stories, and videos. Once day is fine, as long as the updates are different each time, either in the context you give or the item you’re sharing.

  • Don’t go too long between posts, either; share something about your fundraiser at least once a week.
people marching for youth

3. Not engaging with others

You want people to take an action. But the key to getting people to do so is to be a good community member.

  • Engage with their posts as much as you do your own.
  • “Like” their photos, respond to their posts—be friendly and social.
  • Let others know that you’re on Facebook and that you care about them.

women posing with computers

4. Not posting photos and videos

People love photos and videos—they’re one of the most popular forms of content on Facebook.

  • Upload photos of yourself, your family, and the beneficiary of your fundraiser.

  • We’ve found that campaigns that use several high-quality photos raise more donations.

Create a Twitter account for your fundraiser

To create your Twitter account:

1

Go to twitter.com.

2

Find the signup box, or go directly to twitter.com/signup.

3

Enter your full name, phone number, and password.

4

Select “Sign up for Twitter.”

Getting started with Twitter

women smiling with laptop

1. Find and follow others on Twitter

While Facebook discourages you from “friending” people you don’t know, Twitter encourages people who don’t know each other to connect and engage in conversation.

  • As with Facebook, start by finding and connecting with (or “following”) people you know—family, friends, colleagues, classmates, etc.
  • Use the standard and advanced Twitter search to find topics, keywords, and conversations related to your cause or campaign.

women on computer

2. Post to Twitter at least once a day

The more you tweet, the more your followers (some of whom are potential donors) are likely to notice your posts  in their feed.

  • Post tweets several times throughout the day to get the best results.

  • Schedule tweets to post at popular times, using a service like Buffer.
hashtag warriors for Emma

3. Tweet content related to your fundraiser and tag it

Find out if your fundraiser is connected to a known community, cause, or natural disaster.

  • Find out which hashtags are associated with your cause, and tag your own tweets with them. Anyone following a given tag will see your tweet.
  • If the tweet includes a link to your fundraiser (as it should), you’ll boost the number of potential donors it might reach.
  • You can also pair existing tags with a custom hashtag unique to your fundraiser. 

fundraising group for StrongWoman competition

4. Engage with your followers

As with Facebook, you need to build up social capital and develop relationships over time.

  • Send people messages and retweet their tweets. Most likely, they’ll in turn retweet your tweets, helping to promote your fundraiser.
  • Follow and retweet other people raising funds on GoFundMe to build a community of people fundraising for a common cause.
  • Ask your followers to retweet by adding “please retweet” at the end of your tweet, or use the abbreviation “RT.”

young man holding up newspaper

5. Contact bloggers and ask them to share your campaign on Twitter

Effective ways to do this are to:

  • Search for bloggers and writers who post articles directly related to your fundraiser or cause and follow them.
  • Retweet their posts, then ask if they’re interested in writing a story about your campaign.
  • You can also ask them to retweet your fundraiser posts.

  • When reaching out to local media outlets on Twitter, follow our guidelines about getting local media attention for your fundraiser.

Other fundraising resources

You’ll also find several useful resources in the GoFundMe Help Center. Check it out if you have any questions about your account, receiving donations, editing your campaign, or other topics. For more help, email our Customer Happiness team—they’re available to answer your questions 24/7. Start your free fundraiser now.

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