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Funeral and Memorial Fundraising Tips

On behalf of all of us at GoFundMe, we hope you’ll accept our deepest condolences for your loss. We understand that you shouldn’t have to worry about how you’re going to pay for a funeral during an already stressful time. We want to make sure you have all the help you need during this difficult time, so read on for our funeral and memorial fundraising tips to support your crowdfunding journey.

Start a funeral fundraiser

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Tips for funeral and memorial fundraiser success

memorial photo with flowers

Tell your loved one’s story

In the fundraiser description, tell the story of your loved one. Describe your relationship and explain what he or she meant to you. We’ve found that wording your story as a tribute to your loved one and including photos of him or her at different points in life allows others to reminisce about the times they shared together. If you’re having a hard time finding the words, read our blog post Your Crowdfunding Fundraiser Story: A Comprehensive Guide for extra help.

father with newborn

Share specific financial needs

We understand that funerals are expensive. You can encourage more giving by letting your supporters know exactly what the needs are. In your fundraiser description, let potential donors know about specific needs, such as flowers and funeral home expenses, and the amount that each item costs, so they know how their donation is making a difference.

five children in a group

Keep your supporters involved

Posting fundraiser updates with photos paying tribute to your loved one, or publicly thanking donors will go a long way to keep up the support. Be clear about where the funds will be going and who will be handling them—this helps reduce unnecessary stress and prevents difficult questions.

Let us know if you need more help

We hope that these suggestions will be helpful for you throughout your funeral fundraising experience. Contact our Happiness team with any questions you have.

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