1. Focus on the ‘why’
Your fundraiser story should answer five crucial questions: who, what, when, where, and why. Focusing on the ‘why’ is especially important. If the reason for your fundraiser isn’t clear, people will often assume you have other options.
Try answering these questions when writing your fundraiser story:
- Why is it crucial that you raise money fast for your cause?
- What will you be able to do if you meet your fundraising goal?
- Why is it important for you to raise this money right now?