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Become a master at sharing

Learn proven tips to amplify your fundraiser’s reach.

 

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Why sharing matters

Now that you’ve built your crowdfunding campaign, it’s time to share it. Master the art of sharing so your campaign gets the attention it deserves.

After you create your fundraiser, you are prompted to share it for the first time via Facebook, Twitter, and email. Take this time to introduce people to your campaign. And remember that this won’t be the only time you share.

How do I share?

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Facebook

Facebook is a community of over 1.7 billion active users waiting to hear your story. Our data shows that every time you share your campaign, it helps you make $43 on average.

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Twitter

Share a quick tweet about your new campaign. Our research shows that fundraisers shared on social networks raise three times more than those that don’t.

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Email

In your first round of sharing, email your family, friends, neighbors, and coworkers to introduce your campaign. With GoFundMe, you can send mass emails all at once.

What should I share?

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For email

Write a simple email that introduces why you are raising money that links to your campaign. Be humble in your request and avoid using forceful language. For in-depth help read out blog post Use These Fundraising Email Templates to Reach Your Goal Faster.

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For social media

Since most social media posts have a limited character count, keep it short and sweet. Include your campaign link and an uplifting message coupled with a donation request. 

Tip: Use bitly.com to shorten your campaign URL so it takes up fewer characters in your social media post.

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Be clear with your request

Make sure that you include all of the possible ways someone could help, like donating or sharing. So if someone can’t give, let them know they can still help by sharing it. 

GoFundMe’s sharing options

One share is not enough. After your initial share, it is important to keep at it. Sign in to your GoFundMe account and click ‘Manage.’ On this page, you’ll see an icon labeled ‘Share’ in the upper right. 

  • 1. Create a Facebook Life Event

    Facebook Life Events get more visibility than regular posts and increase your reach exponentially. Life Events have more visibility than a regular share because Facebook automatically moves your post to the top of your friends’ news feeds.

  • 2. Share on Facebook

    Our research shows that Facebook shares are valuable. Create posts that are uplifting and honest. For help read our blog post Facebook Fundraising 101.

  • 3. Post a fundraiser update

    Keep your supporters up to date with the current status of your campaign. If you’re unsure of how to write an update, lesson four will outline our advice based on our research. 

  • 4. Tweet your fundraiser link

    Twitter has a 280 character limit, so stay concise and to the point. Always link to your campaign and include a call to action that encourages more sharing. Read our blog post Twitter Fundraising for professional tips.

  • 5. Share by email

    After your first email, consider sending out a newly crafted email a few weeks later. This may remind people who wanted to donate after your first email but maybe didn’t have time. 

    Tip: Before you share your fundraiser on social media, email friends and family requesting them to share it on their profiles as soon as you do to maximize reach.

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Stay tuned for tomorrow’s lesson on how captivating fundraiser photos increase donations.

Have a strategy for sharing your fundraiser 

Expand your reach with proven tips from crowdfunding experts.

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Donor protection guarantee

GoFundMe has the first and only guarantee in the industry.

Simple setup

You can personalize and share your GoFundMe in just a few minutes.

0% platform fee

With a 0% platform fee, you get to keep even more of your money.

Mobile app

The GoFundMe app makes it easy to launch and manage your campaign on the go.

Social reach

Harness the power of social media to spread your story and get more support.

24/7 expert advice

Our best-in-class Customer Happiness agents will answer your questions, day or night.