GoFundMe Fundraiser Tips
A fundraising proposal explains what your fundraiser is for, why this cause matters, how much money is needed, and how the money will be used. You can use a fundraising proposal method in your fundraiser’s description to help raise more money. These tips will help you craft a great fundraising proposal for your next GoFundMe.
The story section of your crowdfunding fundraiser page (which serves as your proposal) needs to include key information that informs supporters and inspires them to donate. Through photos, video, and good storytelling, you can inspire trust and encourage people to take action. Here are some additional tips on writing a funding proposal for a nonprofit organization or other group:
Why are you raising money? Make sure the reader has a clear understanding of your needs, and how you’ll use any funds they donate. Cover the important details but don’t overcomplicate it.
People want to see their donations as significant and important. How exactly does your cause make a difference? What change will you make in people’s lives? What specific steps will this money allow your organization to take?
Before making a donation, people need to empathize with your cause. Encourage empathy by including stories and photos of people (including yourself, if appropriate) who will be helped by their generosity. It can be easy for people to ignore a request for money, but harder to ignore a personal plea. Be sure to explain who you are and why you’re dedicated to raising support for your cause. Use this introduction to build trust and convey your sincere commitment to the issue at hand.
Along with your crowdfunding fundraiser, you may want to apply for a grant from a foundation devoted to supporting causes like yours. Should you earn a grant, you can ask that the money be disbursed directly as a donation to your crowdfunding fundraiser. Here are some tips for writing a compelling grant proposal:
Cover the basics
Use the description from your crowdfunding page as a starting place for your grant proposal. Cover the “who,” “what,” and (most importantly) “why” of your fundraiser or project. Include a synopsis of your work so far, an explanation of what makes your work unique, what you expect to accomplish with the funds, who you are, and your qualifications as well as those of your team members. Explain how your project plans to survive if it doesn’t receive the grant or after the allocated money has been used.
Be persuasive
Remember that your proposal must be convincing. It should provide a compelling, coherent argument for why your fundraiser should receive the grant.
Include financials
When you write your proposal, also include specific financial information, including a budget for the use of any money received. Attach all relevant financial documents and proof of your organization’s 501(c)(3) status.
Do your research
There are countless foundations out there with money to give. Look for foundations that share your values, and explore the types of grants typically given to support causes like yours. Before you take action, talk to people who work in fundraising and educate yourself online. Pay attention to grant requirements including which groups and projects may qualify for funding, proposal length and format, application deadlines, and disbursal dates.