The story section of your crowdfunding campaign page (which serves as your proposal) needs to include key information that informs supporters and inspires them to donate. Through photos, video, and good storytelling, you can inspire trust and encourage people to take action. Here are some additional tips on writing a funding proposal for a nonprofit organization or other group:
- Explain your project. Why are you raising money? Make sure the reader has a clear understanding of your needs, and how you’ll use any funds they donate. Cover the important details but don’t overcomplicate it.
- Convey the importance of your cause. People want to see their donations as significant and important. How exactly does your cause make a difference? What change will you make in people’s lives? What specific steps will this money allow your organization to take?
- Put a name to the face. Before making a donation, people need to empathize with your cause. Encourage empathy by including stories and photos of people (including yourself, if appropriate) who will be helped by their generosity. It can be easy for people to ignore a request for money, but harder to ignore a personal plea.
- Introduce yourself. If you open your campaign up to the public, it’ll be seen by people who don’t know you. Be sure to explain who you are and why you’re dedicated to raising support for your cause. Use this introduction to build trust and convey your sincere commitment to the issue at hand.