Aside from your photo, your fundraiser title is one of the first pieces of information that potential donors will see. Creating a descriptive title can lead more people to click on your fundraiser URL, and it also makes it easier for people to find your fundraiser in a search.
In just 35 characters, you’ll want to convey the tone of your fundraiser and describe why you’re raising funds. A title like “Help Our Organization” is vague and doesn’t explain exactly why the organization needs help. The title “Help Us Cure Breast Cancer!” on the other hand, gets right to the point and encourages people to find out more.
To promote your fundraiser even more and encourage sharing on social media platforms, try creating a fundraiser hashtag. Others can use this hashtag to easily find social media posts about your cause across platforms like Twitter, Facebook, and Instagram.