4. Create a “theme” for your profile
If your organization or nonprofit is looking to spice things up on social media to raise money for your fundraiser, try creating a unique fundraising idea like a social media theme. This tactic can work on any social media platform, yet it performs best on Instagram, where all your content can be viewed on one page, your profile. Whether you post pictures with an overlay of your brand’s color or only cute pictures of your shelter animals, social media themes will help keep your content brand-aligned and recognizable. Keep each photo that you share relevant to your GoFundMe fundraiser, and remember to always link back to your page in your bio.