Top 5 Most Generous Cities
- London
- Glasgow
- Birmingham
- Liverpool
- Manchester
Top 3 Fastest Growing Categories
- Medical
- Wishes
- Charity
GoFundMe 2018: A Year in Giving
Letter from the CEO: GoFundMe Values
At GoFundMe, we envision a world where all people have the power to make change, and we are grateful to be the destination where people go to help others every single day. A place where communities rally around causes, people turn compassion into action, and moments turn into movements.
Right out the gate in 2018, we saw people jumping into action as TIME’S UP kicked off the new year to defend women and fight for justice. And throughout the year, we saw people come together to help their communities, inspire others, and create lasting change.
In pulling together this report, it’s impossible to highlight everything. But for me, three key themes emerged in 2018:
Moments to Movements:
This year, we saw social fundraising become an integral part of bigger movements that inspire others. Following the tragic Parkland shooting, people across the country started over 60 fundraisers to support the March for Our Lives in Washington, D.C. as well as dozens more fundraisers for local marches. We also saw single fundraisers become global phenomena like Frederick Joseph’s GoFundMe to help kids in his Harlem community see Black Panther. That single GoFundMe turned into the #BlackPantherChallenge and inspired more than 600 related fundraisers that raised nearly $1 million.
A New Generation of Changemakers:
It’s clear that with the youth of today, we are witnessing the next generation of changemakers. They borrow techniques from their predecessors, such as marches and protests, but they also leverage the most powerful new tools at their disposal: social networks. And this year, we saw teens like Taylor Richardson use social fundraising as their tool of choice to invoke widespread change.
The “Take Action” Button:
Over the years, GoFundMe has become synonymous with helping others, and we saw this evolve to a new level in 2018, where GoFundMe became the “take action” button for many. Rather than being overwhelmed by the news, people instead started taking action with every event by sharing, donating, or even starting a GoFundMe to make an immediate impact.
I’m inspired by our community every day, and I know I’m not alone. At GoFundMe, we have over 300 employees who work around the clock to empower people to help others. To achieve this vision, we are guided by our core values. And in 2018, this is how we put the following values into practice.
—Rob Solomon, GoFundMe CEO
Do the right thing
We know that it takes a leap of faith to help someone else. That’s why we honor our donors’ generosity with the GoFundMe Guarantee. In the rare case that something isn’t right, we refund donations.
Delight the customer
After listening to feedback from our community, we launched GoFundMe Team Fundraising to give our organizers the opportunity to collaborate and fundraise with the support of a group.
Consider everything
To better serve both our organizers and donors, we continue to expand our free fundraising model and the GoFundMe Guarantee across the globe, now in 10 countries.
Spread empathy
The best way we know to inspire others is by sharing the incredible stories we see every day on GoFundMe. Our podcast True Stories of Good People and our GoFundMe Heroes series aim to do just that.
Give back
Every week, GoFundMe employees have the opportunity to nominate fundraisers for our Gives Back program. And every month, hundreds of fundraisers receive Gives Back donations.
versus 
To raise tens of millions of dollars for charitable causes, people on CrowdRise ran, biked, swam, climbed, and walked more than
90+
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