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GoFundMe 2018:
A Year in Giving

Letter from the CEO: GoFundMe Values

At GoFundMe, we envision a world where all people have the power to make change, and we are grateful to be the destination where people go to help others every single day. A place where communities rally around causes, people turn compassion into action, and moments turn into movements.

Right out the gate in 2018, we saw people jumping into action as TIME’S UP kicked off the new year to defend women and fight for justice. And throughout the year, we saw people come together to help their communities, inspire others, and create lasting change.

In pulling together this report, it’s impossible to highlight everything. But for me, three key themes emerged in 2018:

Moments to Movements:
This year, we saw social fundraising become an integral part of bigger movements that inspire others. Following the tragic Parkland shooting, people across the country started over 60 fundraisers to support the March for Our Lives in Washington, D.C. as well as dozens more fundraisers for local marches. We also saw single fundraisers become global phenomena like Frederick Joseph’s GoFundMe to help kids in his Harlem community see Black Panther. That single GoFundMe turned into the #BlackPantherChallenge and inspired more than 600 related fundraisers that raised nearly $1 million.

A New Generation of Changemakers:
It’s clear that with the youth of today, we are witnessing the next generation of changemakers. They borrow techniques from their predecessors, such as marches and protests, but they also leverage the most powerful new tools at their disposal: social networks. And this year, we saw teens like Taylor Richardson use social fundraising as their tool of choice to invoke widespread change.

The “Take Action” Button:
Over the years, GoFundMe has become synonymous with helping others, and we saw this evolve to a new level in 2018, where GoFundMe became the “take action” button for many. Rather than being overwhelmed by the news, people instead started taking action with every event by sharing, donating, or even starting a GoFundMe to make an immediate impact.

I’m inspired by our community every day, and I know I’m not alone. At GoFundMe, we have over 300 employees who work around the clock to empower people to help others. To achieve this vision, we are guided by our core values. And in 2018, this is how we put the following values into practice.

—Rob Solomon, GoFundMe CEO

Do the right thing

We know that it takes a leap of faith to help someone else. That’s why we honor our donors’ generosity with the GoFundMe Guarantee. In the rare case that something isn’t right, we refund donations.

Delight the customer

After listening to feedback from our community, we launched GoFundMe Team Fundraising to give our organizers the opportunity to collaborate and fundraise with the support of a group.

Consider everything

To better serve both our organizers and donors, we continue to expand our free fundraising model and the GoFundMe Guarantee across the globe, now in 10 countries.

Spread empathy

The best way we know to inspire others is by sharing the incredible stories we see every day on GoFundMe. Our podcast True Stories of Good People and our GoFundMe Heroes series aim to do just that.

Give back

Every week, GoFundMe employees have the opportunity to nominate fundraisers for our Gives Back program. And every month, hundreds of fundraisers receive Gives Back donations.

By the Numbers: GoFundMe in 2018

Top Fundraisers

$22,073,200 raised
Still active
Time's Up Legal Defense

The largest GoFundMe of all time, this fundraiser aids survivors of sexual harassment and violence.

CA$15,172,200 raised
Funds for Humboldt Broncos

After a bus crash took the lives of 16 young hockey players, coaches, and staff, Canada united to support their families.

$10,102,900 raised
Stoneman Douglas Victims' fund

More than 26,000 people donated to this GoFundMe fund after the horrific school shooting in Parkland, Florida.

$3,586,650 raised
March for our Lives

To take a stand against gun violence, the students of Stoneman Douglas organized a nationwide march.

$2,105,370 raised
Still active
Houses for Rohingya Refugees

Photographer Brandon Stanton worked with Jérôme Jarre’s Love Army to build homes for refugees.

$1,230,360 raised
Still active
Tree of Life Synagogue Victims

Shay Khatiri, an Iranian immigrant, started this GoFundMe to help the victims of the Pittsburgh shooting.

$1,091,040 raised
Still active
The Ari Fuld Memorial Fund

Fellow Israelis and people from around the world donated to support Ari Fuld’s family after his murder.

$1,017,780 raised
Still active
Saving Carter

Over 9,700 people have rallied together to find a cure for Sanfilippo Syndrome and save 6-year-old Carter’s life.

$910,230 raised
Still active
Help the Family of Anthony Borges

This GoFundMe supports Anthony’s recovery after surviving the Stoneman Douglas school shooting.

$762,555 raised
Coleman Duck Boat Survivors

Leeta Bigbee started this GoFundMe after her sister lost nine family members in the tragic boating accident.

Fastest Growing Categories

  1. Events
  2. Family
  3. Animals

Top 10 Most Generous
US States

(donations per capita)
  1. Alaska
  2. Massachusetts
  3. Colorado
  4. Washington
  5. Vermont
  6. California
  7. New Hampshire
  8. Connecticut
  9. New Jersey
  10. Oregon

Top 10 Most Generous
US Cities

(donations per capita)
  1. Steamboat Springs, CO
  2. Washington, D.C.
  3. Redding, CA
  4. Tallahassee, FL
  5. Midland, TX
  6. Tucson, AZ
  7. Bend, OR
  8. Gainesville, FL
  9. Las Vegas, NV
  10. Lincoln, NE

In 2018:

Humboldt Broncos was the most viewed GoFundMe, with more than

1.9 million

views in the first 24 hours.

More than

7.2 million

comments were made on GoFundMe pages.

Nearly

$30 million

was raised for those affected by the California wildfires.

The most prolific donor gave

141 times

to 132 different fundraisers.

The GoFundMe community continues to grow.

61%

of people who gave this year were first-time donors.

2018 Timeline

January
Frederick Joseph creates the Black Panther challenge.
Leading Hollywood women start the TIME’S UP Legal Defense Fund.
Paul and Kamden are named GoFundMe Kid Heroes.
February
Athletes around the world raise money to compete in South Korea.
Best for Britain fundraiser launches in the UK.
Nora is named the first GoFundMe Hero in Canada.
March
Stoneman Douglas students organize the March for Our Lives.
Community leader Letitia is named a GoFundMe Hero.
April
Canada mourns those lost in the Humboldt Broncos bus crash.
James Shaw Jr. is dubbed “The Waffle House Hero”.
Fiona becomes Australia’s first GoFundMe Hero.
May
Chris Pratt supports the Special Olympics on CrowdRise.
GoFundMe launches free fundraising in France.
Cookie entrepreneur Collette is named a GoFundMe Hero.
June
Journalists honor the lives lost in the Capital Gazette shooting.
GoFundMe launches team fundraising.
LGBTQ Pride month is celebrated across the US.
July
Support pours in for victims of the Carr & Ferguson fires.
The GoFundMe community steps up during the immigration crisis.
Cycling advocate Howard is named a GoFundMe Hero.
August
GoFundMe partners with FWD.us to help DREAMers.
GoFundMe Hero Paul helps the homeless and their pets.
Young inventor Bishop is named a GoFundMe Kid Hero.
September
Hurricane Florence strikes the Carolinas.
13,000+ people support Christine Blasey Ford.
Stu is named a GoFundMe Hero in Australia.
October
Michelle Obama and the Obama Foundation launch the Global Girls Alliance on GoFundMe.
Free fundraising and the GoFundMe Guarantee expand to Australia.
The UK #MeToo fund awards £1 million+ to women’s groups.
Tickets for Hamilton in Puerto Rico via CrowdRise benefit the island's recovery.
November
Over 190,000 donors from all 50 states and 120 countries come together to support those affected by the California wildfires.

GoFundMe
Around the World

UK & Ireland

Top 5 Most Generous Cities

  1. London
  2. Glasgow
  3. Birmingham
  4. Liverpool
  5. Manchester

Top 3 Fastest Growing Categories

  1. Medical
  2. Wishes
  3. Charity
Top Fundraisers
€433,985 raised
Support Sean Cox

Football fans and friends raised almost half a million Euro for Sean’s recovery after he was attacked outside Anfield football stadium.

£221,745 raised
Your Right To Fight Brexit

Organized by Best for Britain, this GoFundMe advocated for the UK to remain in the EU and led to a host of other fundraisers on both sides of the debate.

£151,463 raised
Jamal from Huddersfield, Bullied at school

After a video of refugee siblings being bullied at school went viral, people from around the world rallied to support the children and their family.

Canada

Top 5 Most Generous Cities

  1. Toronto
  2. Vancouver
  3. Calgary
  4. Montréal
  5. Edmonton

Top 3 Fastest Growing Categories

  1. Emergencies
  2. Events
  3. Family
141,984

individual donations from over 80 countries were made to the Humboldt Broncos Memorial Fund, marking the most donations to a single fundraiser in GoFundMe history.

Top Fundraisers
CA$15,172,200 raised
Funds for Humboldt Broncos

Humboldt Broncos was the most viewed GoFundMe, with more than 1.9 million views in 24 hours.

CA$359,857 raised
Help Diyon Have a Bright Future

The community came together for 7-year-old Diyon after his mother was killed in the Toronto van attack.

CA$238,474 raised
Help Save Sara

This GoFundMe helped Sara get a potentially life-saving surgery in the US to fight her pancreatic cancer.

Australia

Top 5 Most Generous Cities

  1. Sydney
  2. Melborne
  3. Brisbane
  4. Perth
  5. Newtown

Top 3 Fastest Growing Categories

  1. Events
  2. Community
  3. Family
Top Fundraisers
AU$681,049 raised
A Fiver for a Farmer

10-year-old Jack started this GoFundMe to bring relief to farmers during the devastating drought.

AU$269,273 raised
Food for Cows

To make sure he could continue feeding his beloved cows during the drought, Jason turned to GoFundMe.

AU$129,568 raised
Sunflowers for Jess

Madeline started this GoFundMe for her friend Jess after a terrible surfing accident left her paralyzed.

France

Top 5 Most Generous Cities

  1. Paris
  2. Toulouse
  3. Bordeaux
  4. Nantes
  5. Strasbourg

Top 3 Fastest Growing Categories

  1. Family
  2. Emergencies
  3. Charity
Urgence Kasaï
Konbini raised over €500,000 in one month from more than 24,000 people from 67 countries to help Action contre la Faim fight severe malnutrition in the Democratic Republic of the Congo.
€539,684 raised
Germany

Top 5 Most Generous Cities

  1. Berlin
  2. München
  3. Hamburg
  4. Köln
  5. Frankfurt am Main

Top 3 Fastest Growing Categories

  1. Competition
  2. Events
  3. Family
Hals Abwärts Gelähmt - Helft Noah!
1,900+ people from 28 countries and all 16 German states supported Noah’s GoFundMe after he became paralyzed in an accident.
€111,411 raised
3,632
donations were made to cat fundraisers, for a total of €157,923.
versus
4,790
donations were made to dog fundraisers, for a total of €192,965.
Southern Europe

Top 5 Most Generous Cities

  1. Madrid, Spain
  2. Barcelona, Spain
  3. Roma, Italy
  4. Milano, Italy
  5. Valencia, Spain

Top 3 Fastest Growing Categories

  1. Competition
  2. Events
  3. Family
€539,684 raised
Salvemos Wild Forest
6,100+ people from 37 countries supported Paola’s GoFundMe to save her wildlife sanctuary.
People in Southern Europe gave to
23,000
fundraisers in more than 138 countries in 2018.

GoFundMe Success Stories

Where Are They Now?
Kaitlyn and Aeric

These unlikely friends met back in July of 2017 when Aeric returned Kaitlyn’s purse. All he wanted for thanks was a chance to get clean from his heroin addiction. More than a year later, Aeric is back on his feet and Kaitlyn has started a new career in addiction recovery.

Taylor Richardson

Also known as Astronaut StarBright, 15-year-old Taylor Richardson and her mother Toni are repeat GoFundMe organizers, most recently making headlines by raising more than $100,000 to send girls to see A Wrinkle in Time.

CrowdRise by GoFundMe 2018

Top 5 CrowdRise Challenges

$3,436,004 raised
Allstate Foundation Purple Purse Foundation Challenge

This challenge benefitted nonprofits serving domestic violence survivors with financial empowerment services.

$1,367,537 raised
Michelson Found Animals Saving Pets Challenge

Animal shelters, rescue groups, and clinics nationwide raised funds to help keep pets out of shelters and save lives in their communities.

$1,215,592 raised
Art Van Charity Challenge

Midwest organizations raised money and awareness to help women and children and provide human services.

$860,905 raised
Quicken Loans Community Challenge

Charities from four major cities competed to build social, racial, and financial equity with the help of funds from this challenge.

$390,415 raised raised
Chive Charities Ten Percent Happier Challenge

Organizations helping special education, medically-related needs for veterans, and other causes raised funds to further their missions.

Star-power for good

Over 125 celebrities used CrowdRise by GoFundMe to fundraise for causes important to them, including Chris Pratt, Bono, Drake, Tom Holland, J.K. Rowling, Lin-Manuel Miranda, and Metallica.

50%
of donations to CrowdRise campaigns came from mobile devices.
To raise tens of millions of dollars for charitable causes, people on CrowdRise ran, biked, swam, climbed, and walked more than
180,000
miles.

By the Numbers: Life at GoFundMe

90+

rounds of congratulatory applause in the San Diego office

1,000+

hours spent volunteering in local communities

GFMers <3 their pets. Recent totals include:

53

dogs

27

cats

5

fish

4

lizards

3

rabbits

2

chickens

Employees publicly thank each other an average of

60

times/day

Looking to 2019

There are a billion good intentions tucked inside each and every one of us. But every day, the ‘what-if’s’ and ‘if-only’s’ sail by and opportunities get lost. So what is the difference between intent and action? Between ‘I would if I could’ and ‘look how far we’ve come!’

The difference is this:

One person with the courage to ask for help, connected to a world that has the power to answer back. When one of us reaches out and says it’s time to act and that call to action becomes the mission of a whole community… look out.

What might begin as a small, undeniable notion inside one of us can ignite into something real and powerful and transformative when in the hearts and hands of all of us. That is why we believe the impulse to help a person, fix a neighborhood, or change a nation should never be ignored. In fact, it should be shared with the entire world.

Because that is how change happens.