GoFundMe Partners with Pillar for Seamless Giving
We’re excited to announce a new integration that empowers creators and changemakers to fundraise more effectively than ever before. GoFundMe has officially partnered with Pillar, the all-in-one storefront for creators, to make supporting your cause as seamless as possible for your followers.
Meet the GoFundMe App for Pillar
Now, when you connect your GoFundMe fundraiser to your Pillar storefront, your audience won’t need to click away, open new tabs, or navigate through multiple clicks or screens. Instead, a built-in GoFundMe widget appears directly on your storefront, allowing fans and supporters to donate to your cause instantly—without leaving your Pillar link-in-bio store.
Every click your followers have to make to donate to your cause results in drop off. Whether you’re raising funds for a personal mission, a community initiative, or an urgent need, every extra second saved in the donation process can translate into more support and more momentum. Letting your followers donate in 1 tap from your link in bio helps you keep that energy flowing by removing the friction between inspiration and action.
How to Add Your Fundraiser to Pillar
Setting up your GoFundMe link on your Pillar page is simple and takes just a few steps:
- Sign in to your Pillar account (or sign up for one at www.pillar.io if you haven’t already!)
- Select “+ Add Product.”
- From the menu, choose the GoFundMe option under “Links.”
- Choose your preferred display style—either as a Panel or a Button.
- Paste in your GoFundMe fundraiser link.
- Click “Publish,” and your fundraiser will go live right on your storefront.
- Add your Pillar link to your social media bios (ex: Instagram, TikTok, Twitter), and promote it (see more below) to drive traffic to your cause!
That’s it. You’re now ready to turn everyday visitors into generous donors.
How to promote your fundraiser on Pillar
Link in Bio: With your Pillar store as your link-in-bio on platforms like Instagram and TikTok, anyone visiting your profile can easily donate to your cause directly!
Leverage Stories & Posts: Use Instagram Stories with the “link” sticker or TikTok posts with a clear call-to-action to direct viewers to your Pillar store.
Email Your Community: Send out a newsletter or email blast to your subscribers explaining your cause and link to your Pillar with your fundraiser.
Show Progress: Regularly post updates and milestones to keep your community engaged and encourage repeat shares and donations.
Make the Most of Your GoFundMe Profile
To maximize visibility across platforms, don’t forget to pin your favorite fundraiser or nonprofit on your GoFundMe profile. When you pin a fundraiser or nonprofit on your profile page, it ensures that anyone that lands on your profile sees the causes that matter most to you right now.
Here’s how:
- Head to your GoFundMe profile.
- In the “Highlights” section, click “Add pin” and insert the link of the fundraiser or nonprofit you want to feature.
- Click “Add link” then include a personal message about why it matters to you.
Already pinned something else? No problem, you can update your pin anytime to keep your most important fundraiser front and center.
The Future of Giving Is Seamless
This partnership is just one more way we’re working to empower our community of fundraisers and supporters. Whether you’re an influencer raising money for a cause close to your heart, or a community leader driving grassroots change, GoFundMe and Pillar are here to help make your mission more visible and more impactful.