Dream Gap Project Fund

As the original girl empowerment brand, we’re proud to be championing change with the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to believe that they can be anything.

Join us in creating a world where girls believe in endless possibilities.

Learn More

Research shows that starting at age five, many girls begin to develop self-limiting beliefs and think they’re not as smart and capable as boys. They stop believing their gender can be anything. This critical time in girls’ development when they begin losing confidence is called the Dream Gap. The Dream Gap creates barriers for girls to reach their full potential, which can negatively affect and inhibit their future trajectory or career choices. Early indicators suggest that for Black girls, the impact is even larger and this self-perception at a young age can be detrimental.  

The Barbie brand purpose is to inspire the limitless potential in every girl, and we’re committed to using our platform to reach girls at this pivotal age, impacting them in a positive way. As the original girl empowerment brand, we’re proud to be championing change with the Barbie Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to believe that they can be anything.   

Barbie established the Barbie Dream Gap Project Fund with $250K in March 2019 to fuel efforts to close the Dream Gap. 

Since 2019, Barbie has been contributing to the Barbie Dream Gap Project Fund to fuel efforts to close the Dream Gap. 

2021 partners include: 

  • Girls Leadership
  • Black Girls Code 
  • Girls Make Beats 
  • Latinitas 

2020 charitable partners include: 

  • NAACP 

2019 charitable partners include: 

  • Step Up 
  • She Should Run 
  • She’s the First 

Learn about the incredible work these organizations are doing by clicking on the campaigns below and support the projects that are creating a world where girls believe in endless possibilities.   

Join us in creating a world where girls believe in endless possibilities.