Tips for creating a successful fundraiser video
You don’t have to be a pro or own an expensive video camera to record an impactful fundraising video. It can be as simple as a selfie video of just your face, and you can use your camera, smartphone, iPad, or computer camera. Follow the tips below to create one of the best fundraising videos.
1. Create a setup that will keep your video stable
The best crowdfunding videos are filmed using a tripod, monopod, or other stabilization methods to avoid “shaky cam.” If you’re using your phone to record, try using something that will prop up/mount your phone, or ask a friend or family member to record for you.
2. Consider lighting
Record in a well-lit room, or outdoors with the light behind the camera person and on the subject(s). Try to avoid direct sunlight on subjects’ faces—it can cause them to squint and create a visual “hotspot.”
3. Eliminate background noise
Make sure you’re in a quiet area and close enough to the subject to get good audio. Being close will help to reduce background noise so viewers can clearly and easily hear what is being said.
4. Create an outline of what you’d like to say
Consider making a fundraising video script of talking points you’d like to cover before you start recording. Doing this can help ease nerves and ensure you’re getting all of your important points across.
5. Keep your video’s length in mind
Consider keeping your video between 20 seconds to 3 minutes in length, this length keeps in mind the average attention span of most viewers.
6. Focus on who the donations help
If you’re starting a fundraiser for a friend or family member, help viewers get to know the person who will be receiving the donations. If possible, record the individual(s) at home, in the community, and/or with loved ones. Record family and friends speaking about their relationship with this person and what makes the person so special.
7. Illustrate the need and outline how funds will be used
Record subjects and scenes that communicate the need for help. Additionally, be clear about how donations will make a huge difference for you or the cause you are fundraising for. This provides transparency to donors so they know how the money they donate will be used.
8. Speak from the heart
Don’t forget to ask for donations in a sincere way and speak to any urgency around your fundraiser. Also, identify different ways people can take action, such as by donating and sharing the fundraiser. Asking for help with money can be difficult, but you’re not alone. Check out our blog post for easy steps to follow when asking for donations.
9. Encourage viewers to take action
In addition to making your video personal, you can inspire viewers with a call to action to donate by featuring your fundraiser URL and campaign hashtag (if you have one) at the end of your fundraiser video.
10. Share your finished fundraiser video
After you’ve added the finished video to your fundraiser, you can also post your video to Facebook, Instagram, TikTok, and any other accounts to tap into the power of social media and encourage other people to share your video. Read our article on fundraiser sharing tips for more ideas.
We’re here to help
To learn how to add a video to your GoFundMe fundraiser, visit this help center article.
Use video to amplify your fundraiser
A fundraiser with an inspiring video and plenty of compelling images will set you on the path to fundraising success. For more great fundraiser techniques and strategies, see our top fundraising tips page. Start your fundraiser and follow these tips to create a powerful video.