Successful fundraising requires being open about your financial need. Tell your story in honest and heartfelt words you’d use to explain your cause to a friend.
- Highlight details that paint a personal and compelling picture.
- Answer basic questions, such as who the fundraiser is for; what happened; where, when, and why it’s important to you; how you know the beneficiary; and how the funds will be used.
- Break down the costs that make up your fundraising goal. For example, “How the funds will be used: $1,000 will be used for medical transportation and $9,000 will cover Jennifer’s unpaid leave from work to care for her children.”
- Read your story aloud, considering how it might sound to potential donors. Which details will inspire empathy and compel readers to care enough to make a donation?
- Find similar fundraisers that have successfully reached their goal. Use their approaches as guidelines for your own fundraiser.
- Use headlines and subheadlines in your fundraiser description to break up text, making it easier to read. Give an overview of your story to make it easy for readers to skim.
- Include a mailing address so people can send offline donations if they choose.
- Fundraiser descriptions of 400 words or more receive more donations.
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