Crowdfunding 101
GoFundMe provides entrepreneurs, artists & inventors with the tools to successfully crowdfund ANY project.
Launch Your Campaign
Set a funding goal, explain your campaign and offer reward levels.
Features Include...
- All-or-Nothing: Reach your goal and collect your money.
- Countdown: Set deadlines from 1 week to 3 months.
- Reward Levels: Offer incentives & perks to your supporters.
- Easy Fulfillment: Capture & export supporter shipping info.
Tips & Techniques
- Use a well-produced video to share your story with visitors.
- Take the time to write a detailed campaign description.
- Be authentic and transparent to gain trust from others.
- Link your Facebook account for added credibility!
Attract Supporters
Built-in social media marketing tools help you attract support.
Features Include...
- Reach Meter: Know exactly how big your audience is.
- Increase your marketing reach by tapping into your networks.
- Add friends/fans, followers & email contacts to your audience.
- Easily communicate with your audience by posting ‘Updates’.
Tips & Techniques
- Inspire your audience by clearly communicating benefits.
- Don’t post the same types of messages again and again.
- Publicly thank your supporters and keep everyone informed.
- Make your audience feel like they are a part of your story!
Seamless Payments
Easy for your supporters. Simple for you to withdraw.
Features Include...
- Optimized crowdfunding pages engineered for results!
- Embedded payment experience - supporters stay on the site.
- Sharing tools for supporters help you spread the word further.
- Instant email notifications each time you receive a payment.
Tips & Techniques
- Limit confusion by clearly describing your campaign.
- Don't list too many reward levels - use either 3 or 6.
- Update Messages are posted at the top of your page.
- Show your real identity by becoming ‘Facebook Verified’
Easy to Manage
Track page visits, campaign performance & review supporter info.
Features Include...
- GoFundMe offers you a total crowdfunding command center!
- Track your progress, make changes and post updates.
- Review supporter info for easy Reward Level fulfillment.
- Adjust page settings, set a custom URL and more!
Tips & Techniques
- If page visits are decreasing, try posting an Update Message.
- Set a custom page URL that will be easy to remember.
- Include a photo or YouTube video inside each Update.
- Add ‘off-line’ contributions and delete unwanted comments.
