✨ Mission Statement — The Secret Santa Run & The Year-Round Santa Mission ✨

The Secret Santa Run was created from a simple but powerful belief: every child deserves to feel seen, valued, and celebrated, especially at Christmas. What began as a festive mission to support families in need has grown into a heartfelt movement driven by compassion, community, and a desire to bring hope where it’s needed most.

After discovering that 1 in 7 parents are unable to afford a Christmas gift for their child, and that over 2.34 million children in the UK face financial hardship, I knew I had to take action. Here in Leicester alone, over 40% of children live in poverty. There were more than 37,000 young lives affected in 2023, with the number rising every year.

Inspired by the idea of an advent calendar that gives rather than receives, I have organised the delivering of gifts / food and support to families every day from December 1st to December 24th. But reaching out, I quickly realised that the need doesn’t simply end on Christmas Day.

That is why I am committed not only to continuing The Secret Santa Run, but, with your help, growing it into something life-changing.

With continued support, donations, and funding, The Secret Santa Run has the potential to grow into The Year-Round Santa Mission.

This expansion will allow me to create monthly support packages, children's distraction packs, and year-round help for families across Leicester and Leicestershire.

While this December’s mission continues, I am also working behind the scenes to set this up , ready to launch in the new year. The goal is to deliver the first official monthly packages at the end of January, and every month thereafter.

I will be creating a simple, accessible system that will allow families to reach out confidentially, ensuring support reaches those who need it most. I will also be documenting the work done throughout December to show the impact this mission is already making.

I am personally hand-delivering every gift and parcel, and this mission comes straight from the heart. I am deeply grateful to everyone who has donated items, shared kind words, or encouraged this work.

Every contribution — no matter how small — helps a child smile, brings comfort to a family, and helps this mission grow into something that lasts far beyond the festive season.

Thank you for your generosity, your belief, and your support.

Together, let’s make this magic last all year long.

Together, we can build The Year-Round Santa Mission.