Heidi Stout

Hops and Hogs A Veteran-Benefiting Nonprofit Mobile Biker Experience Executive Summary Hops and Hogs (formally Heidi and Ray’s Hops and Harleys) is a registered 501©(3) nonprofit organization dedicated to supporting veterans through a unique, mobile biker-lifestyle experience. Founded by Ray, a highly decorated Special Ops Marine and combat veteran, and Heidi, an experienced motorcycle accessories sales professional, the organization aims to create a welcoming, rustic environment for bikers along major motorcycle routes and rallies, culminating annually at the Sturgis Motorcycle Rally. We are seeking a startup loan of 25, 000to 50,000 to fund Phase 1 of our operations: the acquisition and outfitting of a mobile truck (similar to a Snap-on tool truck) converted into a rustic, homey mobile taproom and motorcycle accessories shop. This mobile unit will travel across all 50 states, providing a place for riders to relax, enjoy a cold beer, test motorcycle accessories, and connect with fellow veterans and enthusiasts. All proceeds will benefit veteran causes, aligning with our core mission. Company Description & Mission Our Mission To provide a unique, mobile sanctuary for motorcycle enthusiasts and veterans, offering high-quality accessories, craft beer, and camaraderie, while dedicating our proceeds to supporting veteran causes and charities. The Concept Hops and Hogs operates at the intersection of the thriving motorcycle culture and the growing craft beer movement, all underpinned by a strong philanthropic mission. Phase 1 (The Mobile Experience): A fully customized, rustic-themed mobile truck that travels to major motorcycle runs, rallies, and events nationwide. The truck will serve as a mobile lounge where bikers can grab a cold beer, socialize, and try out motorcycle accessories before purchasing. Phase 2 (The Biker Lodge - Future Expansion): A permanent or semi- permanent roadside destination inspired by classic Route 66 motels (akin to the “Cozy Cone Motel” concept). This destination will offer cabin-style lodging, a taproom, and a full Harley accessories shop, serving as a haven for riders on long journeys. Founders & Management The strength of Hops and Hogs lies in the passion, experience, and complementary skills of its founders. Ray and Heidi were introduced by a mutual dear friend, Mr. Guy Arnold (aka “Warlock”), who brought them together and remains a guiding inspiration for their journey. Their first time bringing their talents together was at a motorcycle swap meet in Long Beach, and since then, they have dedicated their lives to this vision. Ray – Co-Founder & Director of Operations Ray is a highly decorated Special Ops Marine who served four years in combat. Hailing from New Jersey, he brings discipline, leadership, and a deep understanding of the veteran experience to the organization. Professionally, Ray is a skilled motorcycle mechanic and the owner of The Shop Motorcycle and STV Repair. His technical expertise ensures that all motorcycle accessories offered are of the highest quality and practicality for riders. Heidi – Co-Founder & Director of Sales and Experience Heidi brings extensive experience in the motorcycle industry, specifically in the sales of accessories for all types of motorcycles. Her background ensures that Hops and Hogs curates a selection of products that bikers actually want and need. Heidi’s expertise in customer relations and event sales is crucial for managing the mobile retail and hospitality aspects of the business. Together, Ray and Heidi have weathered personal and professional challenges, roughing it mostly but never losing sight of this goal. It meant more to both of them than anything else. Thanks to the foundation built by their connection through Warlock, they have overcome tough losses and are ready to execute this vision. Their authentic connection to both the veteran community and the biker lifestyle provides a significant competitive advantage. Market Analysis The motorcycle rally and event market in the United States is robust. Events like theSturgis Motorcycle Rally draw hundreds of thousands of attendees annually [1]. Furthermore, the veteran population and their supporters represent a highly loyal demographic that actively seeks out and supports veteran-owned and veteran- benefiting businesses [2]. By combining a mobile retail experience (motorcycle accessories) with a hospitality element (craft beer/taproom), Hops and Hogs creates a unique value proposition. The mobile nature of the business allows it to capture peak demand by traveling to where the customers are, rather than waiting for customers to come to a fixed location. Use of Funds The requested loan amount of 25, 000to50,000 will be allocated entirely toward the launch of Phase 1 (The Mobile Experience). Category Estimated Cost Range Description Vehicle Acquisition 15, 000− 25,000 Purchase of a used step-van or truck (e.g., former Snap-on or delivery truck) suitable for conversion. Customization & Build-Out 5, 000− 10,000 Interior and exterior renovations to create a “rustic, homey” feel, including shelving for accessories, seating, and taproom installation. Licensing & Permits 2, 000− 5,000 Acquisition of necessary mobile vendor licenses, health permits, and mobile alcoholic beverage licenses across target jurisdictions [3]. Initial Inventory7,000 2, 000− Initial stock of motorcycle accessories and craft beer kegs/supplies. Marketing & Working Capital 1, 000− 3,000 Branding, vehicle wrap/signage, and operational buffer for the first quarter of operations. Total 25, 000− 50,000 Financial Projections & Repayment Plan As a registered 501©(3) nonprofit, Hops and Hogs will generate revenue through two primary streams: 1. Retail Sales: High-margin motorcycle accessories. 2. Hospitality Sales: Beer and beverage sales at events. Because the business is mobile, overhead costs (rent, utilities) are significantly lower than a traditional brick-and-mortar establishment. Revenue will peak during the summer motorcycle rally season (May through September). The organization is committed to maintaining a debt service coverage ratio that ensures timely loan repayment while maximizing the funds available for veteran charities. We intend to seek funding through SBA-backed programs, specifically those tailored for veteran-owned businesses, such as the SBA Express program, or through specialized veteran nonprofit lenders [4]. Conclusion Hops and Hogs is more than a business; it is a mission-driven community hub on wheels. Led by a decorated combat veteran and an experienced motorcycle industry professional, this nonprofit is uniquely positioned to succeed in the lucrative motorcycle event market while making a tangible difference in the lives of veterans. We respectfully request your partnership in bringing this vision to life. References [1] Sturgis Motorcycle Rally Vending Guide. S t u r g i s-S D .g o v . https://www.s