The John DeVries Family Fund

$3,300 of $5,000 goal

Raised by 23 people in 1 month
GB
Gerry Benedicto
on behalf of Cherilyn DeVries
 EDWARDSBURG, MI
It was always the same. A big smile. A firm handshake and a pat on the back. And then, with a twinkle in his eye…”how you doing?” He fished across the country but more importantly, he made customers, friends for life, everywhere he traveled. It’s with great sadness that we share the news that fishing industry veteran John DeVries has died after a courageous battle with cancer.

 

John started his career in the fishing industry in 1986 as a sales rep for Banks Inc. He traveled the Midwest representing such influential brands as Mustad, Uncle Josh, and Foster Grant. He joined Mustad as Sales Manager in 1995 and subsequently served as General Manager and President of Mustad USA. Under his direction, the company ramped up innovation and aggressive marketing to build the brand and, ultimately, sales. While at the helm in the US, John oversaw Mustad’s transition from a manufacturing organization to a consumer-driven company.

 

In 2004, John joined Seaguar, then a fledgling young brand with a limited product line, little brand awareness and small market share. He helped create a dynamic grassroots marketing effort and build a credible pro staff to expand Seaguar’s market presence from its roots as saltwater leader material to a powerhouse freshwater mainline. John was a hands-on pioneer of fluorocarbon and the Seaguar brand in the industry  – working side-by-side with his sales team on customer calls and at shows, handing out samples to anglers in new markets and explaining the Seaguar point-of-difference to industry media. He made every meeting fun and memorable. At Seaguar, John served as Sales Manager, Vice President of Sales and most recently as Seaguar Brand Ambassador.

 

John is survived by his wife Cheri, daughter Elizabeth, son Christopher, his parents, brother and numerous nieces and nephews, and a legion of friends from coast to coast. An open house celebrating John’s life will be at Tosi’s restaurant, 4337 Ridge Road, Stevensville, from 4:30-6:30 p.m. Saturday, March 18. Refreshments and light appetizers will be served, and a tribute to John will be shared at 6 p.m. All who knew and loved John are invited to attend.

 

In lieu of flowers, a fund has been set up to help support his family. For complete information,   Visit  https://www.gofundme.com/the-john-devries-family-fund
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$3,300 of $5,000 goal

Raised by 23 people in 1 month
Created March 15, 2017
GB
Gerry Benedicto  
on behalf of Cherilyn DeVries
$100
Anonymous
1 month ago
$150
Michael Bohn
1 month ago

We traveled and fished and laughed and goofed and partied and laughed and giggled and laughed and cried. Love you funny man Johnny D... Thanks for always being there John. I miss ya

BE
$100
Brian Evans
1 month ago
GH
$100
Glenn Hughes
1 month ago
CR
$250
Chuck Reynolds
1 month ago

Great memories of John. We will forever miss you

SA
$500
Scott Advertising
1 month ago
FD
$100
Fred Daniell
1 month ago
DT
$100
Darrell Toliver
1 month ago

One of the industry's best!! He will be missed.

SD
$100
Sam Davis
1 month ago
BD
$100
Bill Decoteau
1 month ago

May your smile brighten the heavens, your example encourage the weak and your never ending determination fill every heart with positive strength. Hebrews 12:1 "Let us run the race before us.....And Never Give Up!"

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