Israel's Plight In Full Page NYT Ad
(UPDATE ON THE AD: We have been connected with professional designers and copywriters and are in the process of writing an updated ad. We will share the final version as soon as it is closer to completion.)
It's an old story: the media keeps stories about Israel in the background until Israel strikes back, and then it's front page news. We feel weak, sometimes helpless, in the face of such powerful voices overwhelming our own.
It is time to simply tell our story. To combine our voices and to cry out to the world in a voice of resolute strength and determination.
Let's buy a full page ad in the New York Times, one of the most popular newspapers in America, and… simply tell the stories of those we have lost and give a comprehensive list of all the attacks against the Jewish people of Israel.
Let's do what the media will not do: tell the stories and facts as we know them. Prominently. Loudly. Strongly.
We must equal their front page strength. And that is what this ad is about.
This is time sensitive so the goal is to get this done by October 15th at the latest!
To answer some questions you may have:
1. How do you know this will accomplish anything? Will we actually change any minds?
Of course, no one ad, no one event, no one article, will ever cause a transformation overnight. That’s not what this is about. It’s about three things:
1. Empowering ourselves. We are giving ourselves a voice in the very place we feel voiceless. And that will reverberate beyond the pages of the New York Times. It will reverberate to other outlets (which is the real strategy here) and also through this very campaign.
2. It will simply provide the facts and information that people reading these outlets are truly unaware of. How many Americans know that there may be a third intifada in progress? We will be able to educate, even if we won't persuade.
3. There is an inherent worth in simply doing the right thing. There is something quite simply, and terribly, unjust in how the Israeli narrative is shaped throughout the world. Sometimes we have to do something just because we have to.
2. What happens if you don't reach your goal?
If we don't hit our goal, we will give the money to StandWithUs, who have promised to use it towards marketing the very message we are trying to send, but in other avenues.
3. Is it really worth it to spend so much?
The media's narrative is changing the way lawmakers approach Israel. It’s changing the way voters look at us. It emboldens organizations like Hamas.
The media is incredibly powerful. And we might not be able to change it. But at least we can force our way into the conversation.
4. I don't like the NYTimes. Why should I give them money?
The impact outweights the cost. We will go straight to the source of the misinformation and hidden journalism. So: We can not give them money and not have a voice, or we can give and have a huge impact.
5. Are you sure the New York Times would accept such an ad?
I spoke directly with their "activist" ad representative, and she assured me that it would be. She gave me a few guidelines, none of which will affect our ad. She also promised to work with me to make sure it meets the standards required before it's posted.
6. Who are you?
My name is Elad Nehorai, and I’m the writer behind Pop Chassid , a blog where I try to simply bring my own humanity to my writing, in as clear and honest a way as possible. I'm also the creator of a site called Hevria that unites creative and funky Jews.
I'm not an activist or funded by anyone besides you. Here's what I am: a person who believes deeply in the power of the internet to unite people who otherwise would not have a voice.
I've lived for three years in Israel before returning to teh States and have two Israeli parents.
They describe themselves thus: "OneFamily is the family of Israel’s victims of terror attacks – those who have been bereaved, those who have been maimed, and those suffering from post-trauma as a result of terrorist attacks since 2001."
I'm so thankful to everyone who gave to our campaign, and even more grateful that we had enough to do more than just put out an ad, but could also directly benefit the victims of terror.
Thank you again, you are all incredible.
Please go here to vote about what to do with this leftover money:
The facts will be told. We will be heard. Because of you.
Thank you again.
With a special deep gratitude to StandWithUs for allowing this to be a reality at all, and to Salvador Litvak of Accidental Talmudist and Ilona Fried for their invaluable writing advice. And to Salvador once again, for his willingness to help push the campaign on his amazing page.
I've gotten so much help in terms of the ad. Thank you, dearly. But at this point, I can't really take any more help, mostly because we are simply finalizing the ad at this point, and thus can't really turn back and redo the whole thing.
I know that many people want many different messages to be spread, and that is part of the difficulty of doing a crowdfunding campaign where only one to a few people are really in control of what is shared.
I hope I can make you all happy, but in reality I know that's impossible. There are so many opinions. Ones that conflict. Ones that we'd love to share but simply don't have the space to.
I and those who have aided me have done our best to make what we believe to be the most effective ad possible. I truly hope it makes you proud, and I promise to share it with you as soon as it's ready (we're still putting on the finishing touches and getting it designed).
But I do ask one thing when it is shared, and when it goes into that paper: that you understand that if there's something you wish was in there, or something you think shouldn't have been included, that you understand the realities I discussed above.
And, in my opinion, what matters far more than anything else is the fact that we've come together to do this. No ad, no campaign, no piece of writing, art, or any other "creation" is perfect. But unity... that's perfect. So thank you for joining me on this journey, and thank you for trusting me and others to be your "voice".
It must have taken an enormous amount of trust do so. So, thank you again. You are all wonderful.
fantastic idea, but copy is lacking. I'd suggest something as follows: Israeli citizens slaughtered in week-long Palestinian attacks; NY Times declines to offer full coverage. For the 10th straight day, Palestinian assailants stabbed Jewish innocents throughout the country of Israel. Jewish fatalities continue to rise as the daily onslaught of nationalistically-motivated Palestinians use knives, bombs, and vehicles to murder and maim as many Jewish men, women & children as they can, and the Arab masses and leadership cheer the sickening violence in speeches, media and the streets. But you won't see this story on the front page of the New York Times or any other mainstream media. Instead, the story will continue to be buried in the back pages and blame these horrific stabbings on generic "Israeli provocation" or "settlement building" - that is, until the Israeli military takes decisive action to counterattack those who are assaulting Jews in the streets on Jerusalem and Tel Aviv. The Arab deaths that will result in that operation will surely be frontpage news across the globe, and cast Israel as the aggressor once more. We've paid to bring you this news because the New York Times won't. We ask that informed readers demand that the editors publish the truth behind the violence with as much publicity and outrage as they do every time a Palestinian child is killed. We demand that the editors call the violence what it is - intentional murder directly instigated by the Palestinian leaders and tacitly encouraged by the rest of the world by their silence. And we demand that in the event of an Israeli operation to stop these daily murders -one that will surely be inevitable if the Palestinian people do not stop stabbing civilians on the street - that the resulting Palestinian casualties are properly and honestly framed as a response to this ongoing reign of terror. This isn't a Jewish issue or a Zionist issue. This is an issue of condemning murder and stopping instigation. Will you condemn the Palestinian murder spree with us?
I highly recommend you remove the line "We are lovers of Israel." That makes it sound like we would back Israel no matter what the facts were and would condemn others no matter what the facts were. The best message---the one that will resonate with the world---is that we are a group who is outraged at such immoral behavior---regardless of who is the perpetrator and who is the victim.
You need to write in a way that it mimics a NYT article in tone, but from the other angle. It has to be positioned as news in that only one side is being covered. You need to quote headlines from major news sites that make it appear as though only Palestinians are being attacked. A profile of the victims would be great, just as a side note, not the central story.
Hi folks! Thank you for all the comments on the copy. For the record: 1. Don't worry, it will be as up to date as possible by the time it's submitted. 2. This is a rough draft, as I mentioned above, written quickly to give you an idea of the basic premise of the ad, which will include 2 sets of highlighted victims and a list of all attacks since Rosh Hashana. 3. In terms of quality of writing, I totally hear you. I'm working with a professional copy editor as well as others to polish it all up. We're going to do our best to make this as polished as possible. 4. There is no way we'll be able to take everyone's wonderful constructive criticism, but we will do our best to take it all seriously. Keep it coming. Just please don't be offended if it doesn't make it in. This is all a subjective judgment call, and we will do our best, as I said, to give you the voice you deserve.
yasher koach. Debra Katz is right, do not say, "we are lovers of Israel" it should sound as objective and impartial, factual as possible. the facts are simply not known and are powerful, heart-breaking and compelling to any moral and open minded person- both the facts of what is happening in Israel and the facts of the unbelievable warping of the media coverage.
I agree with the comments of Debra Katz and Rochelle-Fisher Taub and Eli Levin (his languaging is powerful!). I wouldn't use the phrase "lovers of Israel", either. Keep the focus on fairness, accuracy, truth telling...principles that many can get behind. And, thank you for doing this and good luck with this task!
This is fantastic! My two shekels-worth of input: Many comments are correct about certain lacking pieces, but more important than anything is that you did NOT fall prey to using the horrid euphemism for Arab Muslim, "Palestinian." Imaginary people do not commit acts of terror and "Palestinian" is a made-up concept. THAT SAID, you also did NOT call it what it is: Islamic terrorism. For the world to recognize a threat, it must be spelled out. While the New York Crimes has no trouble slandering Jews and Israel, they might have trouble calling Muslims Muslim. Still, it's worth the effort to spell out that this is nothing less than hate- and bigotry-driven genocidal Islamic butchery going on. The NYT might censor you, but please do not self-censor.
At the rate of terror escalation, your ad could be out of date by the time it goes to press. Do NOT say "these 4 are HALF of those who have been killed." There have been others, and unfortunately likely to be more. The list with a line or two of how and when, starting with the two incidents you are using will be effective.. These and others are innocent civilian victims. Instead of quoting eulogy, or how much they will be missed, focus on the atrocity ("a young family driving home from breakfast with relatives, shot and killed in a cold blooded attack on their vehicle, their 4 children under the age of 10 in the backseat, witnesses to the slaughter of their parents." That's enough. As others have said, your copy needs work to be effective. I agree it needs to be done, but it needs to be done well with just facts which in their cumulative immensity of numbers and innocence of victims will be effective. Good luck.
Israel are nothing but land grabbers and squatters, you should not even be there. Go back to the 1948 agreement setttlement of land. And you wonder why the Palestinians have a gripe against you, how would you feel being booted out of your home and your land taken, you would put up a fight to get it back??????No??????
Instead of "Lovers of Israel" it should be "Voices of Truth!" Or "We Who Stand for Truth."
If Anyone Can Help Me I would With All My Heart Be Grateful!!!
It's long overdue for Israel kick out the entire foreign media out of the country. We are a nation under attack for seventy Years and the media is is a powerful asset of our enemies. NY Times, BBC, The Guardian, CNN, MSNBC and hundreds of others are not reporting they are there to aid the enemy. How can you explain the fact that the largest media crop in the world is in Israel second only to the US.