I was so deeply saddened to hear our neighborhood traditional family bakery, Vienna Pastry, is on the verge of closing after 60+ years in Santa Monica. The current circumstances surrounding COVID-19 has devastated our industry, where hundreds of small businesses have closed. Unfortunately Vienna Pastry is now struggling immensely to stay opened.

The 3 sisters who have been running the business for the last 35 years have done their best to keep baking and serving our neighborhood families during this difficult time. We have had multiple generations celebrate their happiest occasions with Vienna’s cakes and goodies. Their family story is a true American dream of success. They left Iran to escape tyranny and discrimination, hoping to provide a better life for their kids and future generations. Watching them struggle to keep the store open has affected all of us so deeply.

We are left with no choice but to come to you, our friends, neighbors and family. We are making every effort to continue to be opened to serve our community.

We invite you to help by either donating or sharing our go fund me link on your social media to help us reach our goal, so that we can continue to serve our delicious and creative pastries and cakes. We wish you all a very happy holiday season, but even more so a healthy one. Stay safe everyone and thank you!