UPLIFTING BILLBOARD FOR ASHEVILLE


Hi! I’m Elle with The Booth Fairy Project.
 
It's my job as the unofficial mascot of Asheville to make sure our city remains happy and full of joy. After a few tough years, isn't it time for a little boost? A year ago, we successfully crowdfunded a billboard over 2-40 that reminded drivers to TAKE A DEEP BREATH.
The response was incredible! Whether they were on their daily commute or driving in to enjoy our beautiful city for the first time, people got a major boost from a billboard that spoke directly to them without trying to sell them anything.
 
NOTE: 100% OF ALL FUNDS RAISED WILL GO TOWARD THE BILLBOARDS!

 
There is strong science behind this. Our billboard will produce real positivity, drive a marked increase in kindness and connection and decrease road rage. It will remind people why it's great to be alive in Asheville.
 
The 2 prominent billboards for our city will include phrases such as:

YOU’RE DOING GREAT!

THiS IS A POSITIVE SIGN 

YOU’RE ON THE RIGHT PATH 
and
TAKE A DEEP BREATH
 
So, let's do it! Let's come together and take our advertising back. I heard from so many people that the “take a deep breath” billboard was a highlight of their drive and a good reminder to check in with themselves. I think it helped us all heal a little.
 
Let’s do it again!!!!
Let’s boost the morale of our city!

  • Anonymous 
    • $1,000 
    • 1 mo
  • Anonymous 
    • $20 
    • 1 mo
  • Whitney Durmick 
    • $50 
    • 1 mo
  • Sara Wolf 
    • $50 
    • 1 mo
  • Anonymous 
    • $50 
    • 1 mo
See all

Organizer

Elle Erickson 
Organizer
Asheville, NC

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