The Pandemic Resistance Winter 2024 Billboard Campaign

The public health campaign that you asked for!

With unrelenting waves of winter disease upon us, we want everyone to know that there are simple steps that you can take to keep yourself and your family as safe as possible.

A misconception exists that infection is inevitable, that there is nothing that we can do to avoid getting sick, and even that getting sick is somehow good for you. It's not true.

Our six-week campaign will share evidence-based advice from trusted experts on the simple steps that everyone can take to break the chains of transmission and reduce the risk of infection from airborne illnesses.

Wearing an N95/P2 mask, improving ventilation, getting vaccinated/boosted, testing regularly, staying home when sick, and making a plan with your GP, and particularly doing more than one of these things can all help.

Why be sick if you don't have to be?

This time we're targeting digital billboards at bus stops and in shopping centres, the public places that people frequent, with timely reminders that they can, in fact, protect themselves and those around them.

But we can't do it without you. Your generous donation will allow us to spread the message across the country. How far we go, and how frequently our message plays, is in your hands.

All donations gratefully received and, as a not-for-profit organisation, all funds go towards the mission.