In March 2013, a bunch of broke SURGE fans did something absolutely insane.

We couldn’t buy SURGE… so we bought a BILLBOARD!!!

Right down the road from Coca-Cola’s headquarters.

Right in their backyard.

Right where thousands of Coke employees and drivers would see it every single day.

It said:

“Dear Coke,

We couldn’t buy SURGE

so we bought this billboard instead.”

That picture spread ALL OVER the internet. People still talk about that board. And not long after, SURGE came back. Nobody can ever convince us that fans don’t matter.

Now it’s time for ROUND TWO!!!

WHAT WE’RE DOING

We want to put up Billboard v2 on that EXACT SAME STRUCTURE overlooking the same highway.

Same steel. Same view. But a new message to the people who make the decisions.

This time, the mission is bigger:

This is not just about one city. It’s about SURGE being treated like a REAL national brand again. Coca-Cola’s headquarters just happens to be less than half a mile away from this board. That makes it the perfect place to remind them that the SURGE fandom is STILL HERE, STILL LOUD, and STILL SERIOUS!!!

We have mockups that say “MESSAGE & DESIGN TBD” because we want to dial in the perfect copy with your help. But the target is locked: that board, that view, that pressure.

WHY THIS MATTERS SO MUCH

Because this is PROOF!

Proof that fans can move a giant company.

Proof that what we did in 2013 was not a fluke.

Proof that the SURGE Movement is not dead, not tired, and absolutely not done.

When this board goes up again, every single person who drives that stretch of road will see it: Coca-Cola employees, executives, vendors, commuters, families, truckers, tourists. Thousands and thousands of impressions a day.

They won’t be able to pretend we disappeared.

They won’t be able to say “nobody cares about SURGE anymore.”

We’ll be right there in front of them. AGAIN.

WHAT THE $5,000 COVERS

We’re not pocketing a dime. Every dollar goes straight into making this real:

This is a fan-funded, fan-controlled billboard. No corporate sponsor. No brand deal. Just us.

HOW YOU CAN HELP

If you have ever:

Please jump in.

Give $5, $10, $25, $50 or whatever you can. Every single donation pushes that progress bar closer to lighting up this sign again.

If you can’t give right now but support this mission, SHARE this GoFundMe link!!!

Tag all of your friends who loved SURGE... Post the billboard pics... Make noise!!!

THIS IS OUR MOMENT

We have unfinished business, and when this board is live, it’s not just a giant sign.

It’s a symbol.

A symbol of the fandom.

A symbol of the fight.

A symbol of the comeback.

The world will see it… and Coca-Cola will FEEL it!

Will you stand with us and help us light up Billboard v2 in the exact same spot again?

LET’S DO THIS TOGETHER!!!