East ON: Turning Easton Into a Canvas of Light
Imagine walking through downtown Easton at dusk and seeing buildings transformed into moving light, color, and sound. Neighbors gathered. Children looking up in wonder. Public space reimagined through art and technology.
That’s East ON!
East ON is an immersive light art festival and creative education platform based in Easton, Pennsylvania. We bring together artists, technologists, students, and the local community to explore light and interaction as tools for connection.
Through large-scale projection mapping, interactive installations, and hands-on workshops, East-ON invites people to experience the city in a new and meaningful way.
A Vision That Began in 2020
East ON was first envisioned in 2020. Like many creative projects, it was paused during the pandemic.
Instead of letting the idea go, we kept developing it — refining the concept, building partnerships, and waiting for the right moment.
Now, that moment is here.
The Founders
East-ON was founded by Duván Ayala and Andrea Rincón.
Duván brings over a decade of experience in audiovisual production, live visuals, immersive installations, and collaborative large-scale creative projects.
Andrea is a local entrepreneur and small business owner deeply involved in Easton’s creative programming and community initiatives. Her work centers on building partnerships and creating meaningful cultural experiences in the city.
Together, we are committed to producing a safe, accessible, and thoughtfully curated event rooted in collaboration and respect for public space.
What Your Support Makes Possible
Immersive light installations require significant behind-the-scenes work and resources.
Your contribution supports:
- Professional projection and lighting equipment (most of budget goes to this)
- Secure mounting, scaffolding, and safety infrastructure
- Artist stipends and production time
- Permits and insurance
- Educational workshop materials for students
To make it tangible:
- $25 helps fund materials for a student workshop
- $50 supports projection equipment rental
- $100 contributes to artist production costs
- $250+ supports technical infrastructure and safety setup
- $1,000+ helps secure one of the core technical elements of the festival
Every donation moves us closer to transforming effort, creativity, and technology into a shared public experience.
Our goal of $40K will secure essential projection equipment, artist support, and infrastructure for the first edition of East ON.
Timeline Section
Spring: Artist selection + permits
Summer: Production + fundraising
September: East ON Festival!