As-salāmu ʿalaykum wa raḥmatullāhi wa barakātuh

Dear reader,

I’m starting something close to my heart — a one-stop shop where Muslims can easily and affordably access Sunnah products and Islamic essentials while knowing that their purchase will help change lives across the world.

I already have a successful professional career, Alḥamdulillāh. I’m not doing this to enrich myself or to chase wealth. This will be a profit-making business but not a typical one. My aim is to run this as a business with a conscience:

A share of profits will go directly to charitable activities including:

The profit we retain will be used to in a way to ensure the business remains self-sustaining so it can continue generating funds for the Ummah year after year.

For me personally, this project is a form of sadaqah jāriyah — ongoing charity. I want to make it easy for Muslims to access good-quality Islamic apparel and authentic Sunnah products at affordable prices, so that more people can spend their precious time focusing on practising their faith rather than shopping around for these essentials.

Our purpose is to be, in shā’ Allāh, a means of Allāh’s blessing — using trade and commerce to spread benefit in this life and reward in the next.

What We’ll Offer

We will begin by offering modest apparel specifically for sisters. As the business grows, we plan to expand our product range to include clothing for men and children as well as sunnah foods like dates, black seed, honey, zamzam, and other everyday Islamic essentials — all under one roof.

We want to start small and sustainably, focusing on quality, affordability and serving the needs of the Ummah in a way that lasts.

In challenging economic times, many Muslims struggle to afford the basics — let alone Sunnah items. We want to make them accessible and affordable for the Ummah whether you’re in the UK or across the globe.

Why I Need Your Support

This is my first GoFundMe campaign and I’m seeking your help to raise the funds needed to launch. Your donations will help cover:

I also want to share openly that I will be investing my own money in this business. However, as of now, I do not have sufficient funds to cover all the start-up costs, which is why your support is so important to get this vision off the ground, in shā’ Allāh.

Whether you give £5 or £500, your contribution is sadaqah jāriyah — a continuous charity that will keep benefiting others for years to come, in shā’ Allāh.

Important Note Regarding Donations

For legal reasons, we must make it clear that all donations received through this campaign are purely charitable contributions to help set up the business and support its initial costs. These donations do not constitute any form of equity, loan or financial investment in the company.

As such, no financial returns, shares, or ownership rights are promised or implied in return for donations. Our donors are generous partners in a shared vision of benefiting the Ummah and their support is deeply appreciated.

In return for this generosity, we are committed to building a sustainable business that serves the community with excellent customer service, competitive pricing and a diverse range of authentic Sunnah products available to everyone. Our aim is to honour your trust by ensuring Olive Oud grows into a trusted source of Islamic essentials that enriches lives, in shā’ Allāh.

Our Global Vision

From a sister in the UK seeking modest clothing to a brother in Africa needing affordable black seed oil — every sale will help provide wells, food aid and education projects in the most deprived areas of the world.

If You Can’t Donate

I completely understand that not everyone can contribute financially — and I know some people may be cautious or sceptical about new projects. If that’s the case, I humbly ask for your duʿā. Everything happens only by the will of Allāh ʿAzza wa Jal and your sincere prayer for this project’s success is as valuable as any donation.

Please also share this message with others — the more people who know, the more benefit can spread, in shā’ Allāh.

Jazākum Allāhu khayran for your time, generosity and support. May Allāh place barakah in every penny you give, every duʿā you make and every share you post — and make this business a lasting source of good for the Ummah.

Please utilise this opportunity openly as a way to earn spiritual reward - through your duʿās, donations or simply by sharing this link amongst your family and peers so that this project has the best chance of materialising into something incredible for everyone.

May Allah accept all your efforts. Jazakallah Khair

Hafiz Amjad Mahmood

www.oliveoud.com (website under construction)

Note: All donations will go to our company account, details of which are as follows:

Bank: National Westminster Bank PLC

Account name: Olive & Oud Limited

Sort code: 52-21-00

Account number: 19321465