My name is Basheer Zaheer, and I am organising this fundraiser to support Ibrar Mohammed and the incredible group of people who have come together to fight for fairness in the UK motor trade.

Over the past year, AutoTrader — the UK’s largest online car marketplace — has increasingly alienated the very people who built its success: independent and franchise car dealers.

These dealers account for around 96% of AutoTrader’s total revenue, yet have been hit with relentless price hikes, forced product changes, and reduced customer access that threaten the survival of our entire industry.

The Leadership of Ibrar Mohammed

At the forefront of this movement is Ibrar Mohammed, a respected dealer who had the courage to take a public stand against unfair practices.

He founded the AutoTrader Dealers Community Facebook Group, which has grown rapidly to a network of over 4,000 members — a united voice representing car dealers across the UK.

Through Ibrar’s leadership, the group has been instrumental in organising mass downgrades and cancellations, a peaceful but powerful action that has already made headlines.

Every Wednesday at 11:59 AM, thousands of dealers unite to reduce their package levels with AutoTrader in protest of its pricing and restrictive business model.

In just one month, this movement has had a measurable impact — AutoTrader’s market value has dropped by over £1.1 billion, showing that the message is being heard at the highest levels.

Why This Movement Matters

AutoTrader’s approach has gone far beyond fair competition.

Dealers are now facing:

• Package costs that can reach £30,000 per month,

• 8% annual price increases year after year,

• A mandatory “Deal Builder” system that traps customer data within AutoTrader’s platform and cuts dealer enquiries by up to 20%,

• Extra “success fees” of 0.25% per sale, and

• Customers being redirected to Zuto Finance, taking finance business away from dealers entirely.

This is not sustainable for the UK motor trade — or for the many small, family-run dealerships that form the backbone of this industry.

Why We’re Fundraising

This GoFundMe has been created to support Ibrar Mohammed and the core members leading this movement.

They are devoting countless hours — often at their own expense — to organise, communicate, and represent thousands of car dealers nationwide.

Funds raised will be used to:

• Support Ibrar and the volunteer team for the time and work they’re investing,

• Fund legal consultations and professional advice,

• Help with campaign logistics, meetings, and outreach,

• Enable wider awareness through digital and media efforts,

• Lay the groundwork for a fairer, more balanced automotive marketplace.

These funds are not for profit — they are to ensure that the people fighting on behalf of thousands of UK dealers have the resources, tools, and time they need to continue making a difference.

A Message from the Community

This isn’t just about one man or one business.

It’s about standing up for fairness, transparency, and sustainability in the UK car industry.

Ibrar Mohammed and the AutoTrader Dealers Community have shown that collective action works — but movements like this need ongoing support to grow stronger and stay organised.

If you believe in fair competition, small business survival, and a balanced future for the motor trade, then please donate today.

Every contribution helps ensure that Ibrar and his team can continue representing dealers like us — with integrity, persistence, and purpose.

How You Can Help

• Donate whatever amount you can.

• Share this campaign across social media and within your business network.

• Join the AutoTrader Dealers Community on Facebook to be part of the conversation.

Together, we can support Ibrar Mohammed and the growing movement to bring fairness back to the UK automotive marketplace.

How the Funds Will Be Used

Transparency and structure are at the heart of this campaign.

The funds raised from this GoFundMe will be used to create an official Trading Body Account and establish a formal leadership team that represents the collective interests of UK car dealers.

This leadership body will operate democratically, with decisions made through votes by verified dealer members.

It will ensure accountability, clear communication, and responsible management of funds — giving every dealer a voice in shaping the movement’s direction.

Our goal is to create a structured, sustainable organisation that can stand up to corporate monopolies, protect independent dealers, and drive positive change across the UK motor trade.