Graphic images currently on public display to promote horror and violent movies are clearly unsuitable for children, yet the images can't be avoided. Same goes for trailers on prime-time TV.
Research and experience both show that seeing such images can cause lasting harm to children, but the advertising self-regulation system can't give any protection, because it doesn't address scary content.
Your donation to this fundraiser will help ACCM in its campaign against ads likely to distress or frighten children. If you would like to see the Australian Association of National Advertisers' Code of Ethics changed so that it prevents such ads being displayed or shown in spaces where children have every right to be, please give generously.