Save Kellogg Beach

Along San Diego Bay in Point Loma, there is a beautiful stretch of sand and water known locally as "Kellogg's Beach". For generations, it has been a place where locals congregate on sunny weekends and families enjoy the calm water, gentle waves, and scenic views. This is a small public beach, cherished by all who live near to it and by those who visit here.

“I raised my children on this beautiful beach. It's perfect for families with little children and you can't say that about most beaches." -- Gabrielle X.

"Taught my 3 kids to swim in the bay at Kellogg's beach and I plan to teach my grandkids too. Also love to use the stair access to take out my paddle board." -- Lisa H.

However, a potential Multi-family development right on Kellogg Beach threatens all who cherish this beautiful public beach and the surrounding area.  If you’d like to read more about the development project, please visit our petition on .

Our biggest concerns about the project at this point are:

1. Public access to the beach being hindered at Lawrence Street;

2. The accelerated erosion the proposed seawall could cause;

3. New development that will reside on a coastal beach is in violation of City codes

4. It will forever change the look and character of this small beach

"I work right next to Kellogg Beach, at the Nimitz Marine Facility. I utilize the beach for exercise and recreation daily, and I've been bringing my family to it for years. I strongly oppose any development that would reduce it's already very small size, or access to it." -- Aaron D.

“Kellogg Beach is a unique SD treasure and should not be encroached with a project that destroys its character.  It is an asset for all SD and should not be infringed by a developer.”  -- Stephen

“Save Kellogg Beach” was formed to help raise awareness in the community and to effectively communicate concerns about any development that may adversely impact this beach and the surrounding area.

Save Kellogg Beach has engaged the services of several key professionals to assist with strategy, research, community outreach and to make certain that the voice of the community is effectively heard by the various agencies that will have a say in any possible development.  That's why we need your help!

Please consider donating today to help fund our efforts to preserve Kellogg Beach.  Please give generously, although any amount, no matter how small, will help and is greatly appreciated. 

Thank you for your support, and please share this with your family & friends to ask them to donate to help us conserve the character of this treasured family beach.
  • Susana Toledo 
    • $100 
    • 15 mos
  • Anonymous 
    • $100 
    • 28 mos
  • Ellen Scott 
    • $200 
    • 28 mos
  • Anonymous 
    • $50 
    • 28 mos
  • Linda Lynn 
    • $25 
    • 28 mos
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Save Kellogg Beach 
San Diego, CA
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