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Rocky's is asking for your help

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People ask us all the time, “How’s business?” One answer is, “Business is great.” We have quadrupled our revenue since we bought the store. Our customer loyalty and engagement are as good as we could want.

But we operate out of a nearly 100-year-old building. A lot of expensive-to-fix things broke this year. Worker’s comp and liability insurance have gone up dramatically. The extreme volatility in food prices has made it difficult to maintain our margins. In short, it’s been a challenge.

You may have noticed persistent traffic disruptions on the bridge that so many of our customers use every day. We estimate that we lose up to $1,000 in sales for every day the bridge is blocked.

During the current phase of the project, we expect daily traffic control and, on some days, complete bridge closure. In a business with margins as low as ours, these seemingly minor annoyances are slowly but surely draining our resources.

Neighbors and customers tell us how much Rocky’s means to the community, and we have always loved the opportunity to contribute to the lives of everybody who walks through that door. We would dearly love to be able to continue to do it for another 9 years and beyond.

It’s hard to ask for money. Ideally, the business would be able to be entirely and always self-sustaining. So many of you already provide immense support by shopping with us. But now we find ourselves in a little bit of a hole, so we’re asking for your help.

Thank you so much for your support and consideration,

Corinne and Brady
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    Organizer

    Corinne Kinczel Welpton
    Organizer
    Oakland, CA

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