With your help we can make every purchase a “GOOD” one!

In the wake of the Amazon Smile program's closure in 2023, which had successfully distributed significant charitable donations over a span of ten years, we are launching a viable initiative to fill this gap and more.

Statistically over (38%) of the population, 120 million people have received assistance from a charitable organization.

Is it possible to get 120 million emotionally vested consumers to rally behind a program that enables them to support their favorite charities through their everyday purchases?

By leveraging the power of social media, we aim to reach a broad audience of consumers to obtain the answer to that question.

The plan starts with creating widespread consumer and merchant awareness to a program conceptualized from the Amazon Smile framework.

Funds raised by the GoFundMe will be used as “seed” capital to advance the startup development process in anticipation of attracting investors.

The task at hand is to establish “proof of concept”. A significant response to the GoFundMe and the “call to action petition” will confirm consumers are eager for a program to replace the income many charitable organizations lost when Amazon Smile was discontinued.

“Consumers can and should have the option to help their favorite nonprofit with every purchase they make - whether a transaction is with a big box retailer, an online store, a carwash or a dog walker.”

With your support, we can create a sustainable program that benefits many charitable causes and makes a significant impact. Join us in this effort to bring back the spirit of Amazon Smile and make charitable giving a part of everyday shopping once again.

The attached video is the story of how I got here, which includes Willow’s story. Willow is our beloved golden retriever pictured above - she is no longer by our side - but forever in our hearts. Please take a few minutes to watch the video. https://youtu.be/fn2AR0lll-g

To learn more visit our website (itsamatterofprinciple.com) and while there please sign the petition. Your support means more than you know.

FYI: We are looking for influencers with a passion for charitable good - anyone that feels they are a good fit, please reach out to us.