THE FIRST BILLBOARD GOES UP ON JULY 2 IN REDONDO BEACH, CA!
Hi, my name is Cathy Caplener and I am the creator of the YOU ARE ENOUGH billboard campaign. The campaign is simple, yet powerful. The goal is to raise billboards throughout the United States that proudly display the words YOU ARE ENOUGH on them in an effort to help individuals feel that they are enough, right now, and always have been. Just think of the billboard as giving people a big hug! We are all equal when it comes to feeling enough and my goal is to bring people together with this campaign and build a support system and a sense of community. As someone who has faced depression in my life, I started this campaign because I do not want anyone to have to go through the darkness and isolation that one can feel when they are depressed and wanted to find a way to help people feel that they are seen, held, and loved. We live in a scarcity society where we are bombarded by at least 30,000 messages a day that tell us we need to do more, buy more, look different, feel different, and act different to feel enough. My friend, YOU ARE ENOUGH right now and you can help others feel this by being a part of this campaign.
FEELING SAD AND NOT ENOUGH IS MORE REAL THAN EVER
Today, as we face the challenges of the Covid19 pandemic, more people are dealing with mental health issues. Depression is already the number one disability in our country and the suicide rate is at an all-time high, especially amongst the younger individuals in the 14-25 age group. People are dealing with higher levels of anxiety, isolation, bullying, and emotional abuse. Therefore, 10% of the donations will also go to the cause, The Crisis Text Line Organization . Mental health is now the NEW PANDEMIC in our country and our world and I am hoping that by putting up these billboards we will be able to help people have more hope, a sense of self, and belonging. We are in this together and we all deserve MENTAL WELLNESS.
CHECK OUT WHAT ISAAC HAS TO SAY ABOUT THE CAMPAIGN - IT'S SO ABOUT SUPPORTING OTHERS
HELP US GET 2 MORE BILLBOARDS UP BEFORE THE END OF THE YEAR
Our first billboard went up on July 2, 2020, in Redondo Beach, CA along the well-traveled Pacific Coast Highway. Once people saw the billboard they got the purpose and the feeling behind the campaign. Everyone had a different story to tell about how the billboard affected them. The stories have been heartfelt and amazing. One woman, who lost her daughter to suicide this past summer, went to the billboard every day as a way to heal. Another woman drove by the billboard each day to gain confidence while looking for a new job. The billboard brought the community together and was such a support system for so many. When the billboard went down people came to me asking when the next one was going up. So I am happy to say that I have raised enough funds for a second billboard which will go up on October 26th in Redondo Beach.
LET'S GET OUR NEXT 2 BILLBOARDS UP BEFORE THE HOLIDAYS!
The next two billboards we want to get up are in Redondo Beach and San Jose. Each billboard costs $2000. The billboard in Redondo Beach will go up on December 28th and will be located on Aviation Blvd and Ford Avenue and the one in San Jose will be located on Bascom Avenue and Curtner and will be going up on 11/23-12/23. As you can see, these dates are perfect since they are right before the holidays, a time when so many struggle with depression.
WHAT PEOPLE ARE SAYING ABOUT THE BILLBOARD
IN THE NEWS
Part of my job is to promote this campaign and I am doing my best to share our story with local and national press and influencers who can become potential sponsors and spokespeople.
THE DAILY BREEZE/THE BEACH REPORTER
WEAR YOU ARE ENOUGH WRISTBANDS FOR $3.OO AND PITCH UP YARD SIGNS FOR $10.00 - PART OF THE SALES GOES TOWARDS THE BILLBOARDS AND THE CRISIS TEXT LINE
One way you can show support for the campaign is to wear or gift a YOU ARE ENOUGH wristband. They have been very popular with organizations such as schools, sports teams, non-profits, and faith-based businesses. You can purchase them on the YOU ARE ENOUGH Facebook page for $3.00 each half of the proceeds from band purchases will go towards the billboards. I am also selling yard signs for $10.00 and will work with you on getting up banners for your businesses.
FOLLOW US AND SHARE YOUR STORIES!
What I am learning during this campaign is how many of us need to share our story. Therefore I started a podcast where I have been talking to individuals I have met on this journey about how what these words mean to them and how they integrate them into their personal and professional lives. You can check out the interviews on the YOU ARE ENOUGH Facebook page as well as our own YouTube channel. We also have an Instagram page called self.enough. If you want to share your thoughts about what the words YOU ARE ENOUGH mean to you, please reach out to me on Facebook! Pictures and videos are welcome!
Check out the stories people are sharing their stories on our Instagram page.
JOIN THE CAUSE AND BE A PART OF OUR FAMILY
I hope you will join our family that is growing daily. Right now as we face the COVID-19 pandemic, we need to feel that we are going to be ok and that we ARE ENOUGH just as we are. A lot of people are going through really tough times right now and if this billboard can help one person we have succeeded in making this campaign a success. This campaign is a great way for us to come together and live with empathy and purpose to help people know and feel that we are not alone.
- Scott Mace
- Ken Rae
- Donald McVicar
Redondo Beach, CA