We recently received a lovely request from the team of Binky Felstead for a very special cake - a yellow train creation for her soon-to-be 3-year-old son

We were genuinely thrilled. Children’s cakes are some of our favourites to make, and this one sounded like a joy and that too for such a popular reality TV star. However, there was just one small hiccup… the proposed payment method was an Instagram story.

Now, we completely understand that times are tough, especially for influencers. Binky may well have had to rearrange a sponsored Dubai holiday at short notice and instead travel to the US to spend Easter with her family under much duress.

We were also reassured that her 1.4 million followers are highly engaged, especially when her posts feature her children… because, as we all know, the internet is such a wholesome place with absolutely no creeps at all.

Unfortunately, our energy supplier is very old fashioned and continues to insist on being paid in actual money rather than exposure or engagement. We did try to explain, but they simply will not accept Instagram tags as legal tender.

So, in the spirit of collaboration, we thought we’d appeal to Binky’s 1.4 million followers. If each person contributed just £1, we could create the most incredible yellow train cake imaginable and also keep our energy supplier happy.

A true community effort. A cake powered by good vibes and cold, hard cash.

Let’s make it happen ✨

#SupportSmallBusiness #PayForCake #TrainCakeDreams