Even as the black population grew in Las Vegas, the “No Colored Allowed” sign could be seen on every roaring casino and club along and around the main streets of Las Vegas on the east side.
Black entertainers who performed in the Vegas casinos were not permitted to stay in the hotels where they performed, including the great Sammy Davis Jr. and Louis Armstrong. Nat King Cole, who headlined at the whites-only Thunderbird Hotel, could not even eat dinner in the dining room, until an enraged Frank Sinatra threatened to have the entire dining staff fired if Cole could not join him at dinner in the Garden Room at the Sands hotel.
Unwanted at whites-only hotels, the Westside decided to open up a real resort on “the other side of the tracks.”
On May 24, 1955, The Moulin Rouge opened with Joe Louis welcoming its guests. The first integrated hotel and casino resort was an instant triumph.
Its success, however, was not measured in the number of people that came marching through its doors, but for the monumental role it had in ending segregation in Las Vegas. It was Made a National Landmark for its impact on this key moment in history,.
The hotel seemed to flourish and stories have been handed down over the years of deserted casinos on the Strip late at night because everyone was at the Moulin Rouge gambling, hanging out and enjoying the jam sessions and the late, late show.
In less than two years, it was closed. Rumors have been rife for years of the mob being involved, of financial improprieties and more.
On August 2018, Moulin Rouge Land was up for sale from the Court of Nevada. The selling price is $6.5 mil, 15.5 acre land valued at $50 mil. Even if the sale includes a grandfathered gambling license and $1.6 bil construction project, it is no surprise that nobody is helping Scott Johnson in acquiring the property.
Together with group of Asian business individuals, joined Mr. Johnson in his quest in reviving Moulin Rouge. A movement that will again, on the second time, put Moulin Rouge in history that colors should not separate us. It should join us, in showing the world that we are all equal, that we are all one, and we have all the same rights and responsibilities to have a better world to live in.
Moulin Rouge is not a land. It is not a hotel. It is History. A Symbol. A Reminder. Together, for the second time in history, I am proud to say that I am part of the group behind the Revival of Moulin Rouge.
Be part of history
Be part of this movement
Be part of Moulin Rouge
The proceeds of this campaign is to fund the mobilization, operations and marketing of Moulin Rouge not as a property, but as a historical movement that transcends cultural and racial boundaries worldwide.
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