Not-for-Profit Yoga: Metta Movement in SaMo

WHO ARE WE?

We are mindful leaders redefining the meaning of a yoga studio.  Birgitte is a senior teacher trainer with over 27 years experience, and CJ is a teacher and corporate strategist with experience launching and scaling start-up ventures.

We believe that a dedicated yoga practice creates a profound sense of metta, another word for compassion.

We are creating a community center where like-minded souls can practice, meditate, and find ease.

We are a financially sustainable not-for-profit.  We focus on the quality of instruction and depth of our practice, rather than class size and social media marketing.

SUGGESTED DONATIONS
Metta Movement LLC has a pending 501c3 application and anticipates all donations will be completely tax-deductible. 

Founder [ $5,000 ] 
 - 6 months unlimited classes w/ priority booking
 - 6 private sessions with any senior teacher
 - Limited edition studio swag
 - Manduka Eko mat + premium blocks and strap
 - Mat and equipment storage and sanitation on-site
 - Complimentary water, towel, and hand sanitizer in each class

Patron [ $2,000 ]
 - 3 months unlimited classes w/ priority booking
 - 3 private sessions with any senior teacher 
 - Limited edition studio swag
 - Complimentary water, towel, and hand sanitizer in each class

Supporter [ $500 ]
 - 1 month unlimited classes
 - 1 private session with any senior teacher
 - Limited edition studio swag

Yogi [ $150 ]
 - 1 week unlimited classes
 - Towel and water bottle

Metta Movement LLC has a pending 501c3 application and anticipates all donations will be completely tax-deductible. 

NOT AN ANGELINO? 

For those outside of LA, please indicate that you'd like your unlimited classes to be added to our Community Chest, and support Metta Movement's ability to offer programming to all students regardless of their ability to pay.

USE OF FUNDS: FOUNDATION ENDOWMENT

This fund will enable Metta Movement to secure and remodel a permanent brick and mortar space in Santa Monica in Q1 of 2021.

Currently, our studio is located in a temporary space, through the generosity of Lina Lee from the CIM Group.  Her organization has agreed to "incubate" this start-up in honor of our not-for-profit mission.  We can only occupy this space for a year, and will need to find a permanent location. 

As a not-for-profit, Metta Movement will engage in frequent fundraising activities throughout the year.  This initial effort is focused on establishing an endowment to facilitate future operations.  $130K represents one year of operating costs, including occupancy, teacher compensation, insurance, administration, and other fees.

These donations are separate from the cost of each class per student.  75% of revenue from classes will go to cover operating cost, while 25% will be retained in the movement's endowment.

The foundation operates with 100% transparency and our financial records and cash flow statements are available upon request.

Metta Movement LLC has a pending 501c3 application and anticipates all donations will be completely tax-deductible. 


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  • Christy Belt 
    • $50 
    • 1 mo
  • Anonymous 
    • $30 
    • 2 mos
  • Kateryna Kravchenko 
    • $10 
    • 3 mos
  • Amanda Meehan 
    • $5 
    • 3 mos
  • Anonymous 
    • $15 
    • 5 mos
See all

Fundraising team: Metta Movement Donors (2)

CJ Harvey 
Organizer
Raised $8,440 from 9 donations
Santa Monica, CA
Birgitte Kristen 
Team member
Raised $1,390 from 17 donations