Hello friends, neighbors, and fellow dreamers — my name is Rc Simmons, and I’m the founder of The HellHound Collective, a Fort Collins-based food and beverage brand inspired by heavy metal, gothic mysticism, and community spirit.

My Story

HellHound Elixirs was born out of two things: a love for bold, unforgettable flavor—and a deep desire to create something meaningful. After personally experiencing the impact of mental health struggles, I wanted to build a business that did more than just sell drinks. I wanted to create a space that brings people together, sparks joy, and reminds us that we’re not alone.

What started as an idea for unique lemonades quickly turned into a full-blown passion. Every elixir we serve is handcrafted with real fruit, organic ingredients, and a twist of wild creativity. They’re fun, colorful, sometimes spicy, sometimes sour—but always full of life.

The HellHound name represents facing our demons, owning our fire, and turning pain into power. That’s why we’re not just a drink stand—we’re part of the HellHound Collective, committed to supporting mental health awareness, suicide prevention, and other community causes through food, elixirs, and conversation.

Whether you're trying our lemonades for the flavor, the fun, or just to cool down on a hot day, know that there's heart behind every sip. We hope HellHound Elixirs brings a little brightness (and bite) to your day.

Why $3,000?

We’re raising $3,000 to cover the essentials that will get us up and running by next month:

✅ Permits & Licensing: ~$200

✅ Commissary Kitchen (deposit + first months): ~$1,000

✅ Equipment & Supplies: ~$500 (tent, table, cooler, dispensers, utensils, signage)

✅ Ingredients & First Inventory: ~$400

✅ Branding & Marketing: ~$300 (signage, labels, flyers, social ads)

✅ Community Giveback Cushion: ~$600–$700 (delivery fees, extra lemons, replacement gear, etc.)

This lean budget ensures we’re legit, compliant, and ready to serve — while also giving us the foundation to direct part of our energy and proceeds toward supporting the causes that matter most through our Fill The Cup program.

Our Brand: Gothic, Mystical, and Real

We want every sip of our drinks to feel like an experience — bold, memorable, and worth sharing. From mystical moon-phase inspired flavors to events tied to the heavy metal and alternative music community, The HellHound Collective is here to be different.

Yes, it looks like lemonade. But to us, it’s a wellness elixir — a ritual drink crafted with care, intention, and flavor that fuels the body and soul.

⚡ How You Can Help

Donate what you can — every dollar gets us closer to launch and helps grow our Fill The Cup program, which directs a portion of every sale to mental health awareness, suicide prevention, veterans, and people with disabilities.

Share this campaign with your friends, family, and fellow music lovers.

Join us when we open — come experience The HellHound Collective’s first elixirs and be part of the story from the beginning.

As a thank-you, every supporter will receive an exclusive HellHound Collective sticker, a little piece of our gothic, mystical world to keep with you.

Together, we can prove that a drink can be more than just a drink — it can be a spark for community, music, and healing.

Thank you for believing in this vision. Let’s raise our cups, and let The HellHound Collective rise.

Rc Simmons

Founder, The HellHound Collective