I’m Sophie, one of Joe’s LinkedIn connections. Joe Emery from London is one of the best copywriters in the UK. His words stop you mid-scroll. They’re honest, and land with the kind of precision that comes from someone who truly understands people.

He has been made redundant 5 times in 5 years and has applied for over 5,000 jobs.

This is why I’m setting up this page: while fighting one of the hardest battles of his life, he turned his platform into a lifeline for others. Using his 55,000-strong LinkedIn following, Joe has personally helped over 450 people find work. People who had nowhere else to turn, and asked for nothing in return.

His most recent post reached 11 million people, which is testament to the way he writes. I’ve watched as his followers show up for him every day with messages of support but I’m growing increasingly concerned about his mental wellbeing and financial situation.

The aim is to give Joe enough breathing room to ease the financial strain that the past 5 years have given and walk into his next interview with one thing on his mind: the impact he can make.

Let’s see if we can create some magic and change this person’s life, as he has done for so many others.​​​​​​​​​​​​​​​​

This fundraiser has been created by Sophie Bassett for Joe Emery. Joe is the intended beneficiary and will receive the funds raised. The funds will be used to support Joe during this period and help him continue his work.