This Christmas morning will mark four years since my beloved wife Asha passed away. Asha was the kind of person who noticed the small things: she would quietly make sure no one around her went without help or support, whether it was a neighbor, a friend, or a complete stranger. In her honor, I am continuing a tradition we started after her passing - a holiday fundraiser where every dollar you give will be matched by me, and together, this year we will donate the combined total to Feeding America, a cause that was close to her heart.

Asha believed that no one should go hungry. Today, millions of Americans face food insecurity, and in recent weeks, many have lost access to SNAP benefits, leaving families without enough to eat. Feeding America reports that over 40 million people in the U.S. struggle with hunger, and even with programs like SNAP, rising food costs mean that countless children, seniors, veterans, and working families still go without enough to eat.

This fundraiser is about turning grief into action. Your donation doesn’t just honor Asha’s memory, but it will also feed families, bring hope to children, and support those who are struggling right now. And because I will match every contribution dollar for dollar, your gift immediately doubles in impact. Together, we can feed twice as many families, reach twice as many children, and make a real difference this holiday season.

Here’s how you can help make a difference:

This is our way of keeping Asha’s spirit alive, turning her compassion into action, and helping families in need during the holidays. From our family to yours, thank you for your generosity, your kindness, and for helping honor Asha’s legacy.

With gratitude,

Rasik Vikani