Help Us Launch the Mother Bloom Project

Hi, I’m Ellie Breckenridge , a mum, mental health advocate, and the founder of Mother Bloom Project – a community-led initiative supporting mothers who are silently struggling in early motherhood.

Becoming a mum changed my life—but not in the way I expected.

After giving birth, I found myself in the darkest place I’d ever known. I suffered deeply from postpartum depression. I felt like I had lost myself, like I wasn’t enough, and like I was the only one feeling this way. But I wasn’t. And I know now—so many other mothers feel this too.

That’s why I created Mother Bloom. To make sure no mum feels invisible, unsupported, or broken. To bring light, softness, and support into a season that can feel so incredibly heavy.

What Is Mother Bloom?

Mother Bloom is a not-for-profit project with one mission: to support and uplift mothers who are silently struggling.

We’re building:

• Bloom Boxes filled with emotional support items, self-care treats, and comforting affirmations

• Printed affirmation cards for daily encouragement, created with love and intention

• Merchandise like T-shirts, hats, and tote bags with empowering messages—designed to raise funds and start conversations

• Community events and circles where mums can feel seen and safe

• Partnerships with psychologists and maternal health experts to provide free support resources

• A gentle, AI-powered support app called Hello Daisy – so mums have someone to talk to when they feel alone

Why We Need Your Help

We’re almost ready to launch—but we need your help to bring this vision to life. Your donation will go toward:

• The first production of 100 Bloom Boxes

• Development of our Hello Daisy support app

• Printing and packaging of affirmation card sets

• Launching our first collection of Mother Bloom merch

• Design, printing, and packaging of affirmation cards and support tools

• Registration and admin costs to become an incorporated non-profit

Let’s Rewrite the Motherhood Story, Together

Postpartum depression nearly broke me. But it also gave me purpose.

And now, I want to use that pain to plant something beautiful—for other mums walking through the same storm.

Even a small donation can make a big difference. Please give if you can, share our campaign, and follow our journey on Instagram, Facebook and Tik Tok @MamaBloomProject.

Thank you for helping us help mothers bloom

With deep gratitude,

Ellie Breckenridge

Founder, Mother Bloom Project