After our survey leading up to Sister Summit 2.0 created by Dr. Ann Pegoraro, and research gathered, we want to share some statistics with you.
85% of decisions in winter action sports are made by men. 85% of the Sister Summit 2.0 athletes are often the only women in a meeting. 62% of the Sister Summit 2.0 athletes downplay their accomplishments when speaking to others. 25% of the 900,000 people skiing & snowboarding in the backcountry are women. 6% of alpine guides in the US are women. 6% of action posts shared on Instagram by brands are of women (Dr. Ann Pegoraro). 90% of sponsorship money is allocated to male athletes, and 9% of media budgets in sports on average are spent on women. Yet 78% women in high-level sports help each other succeed, and the younger generations are prioritising purpose and demanding brands reflect their values on key societal issues, such as Diversity Equity & Inclusion. At the same time, brands are looking at sponsorship more holistically, increasingly seeking purpose driven impact, and for every dollar spent by a corporate sponsor in women’s sports, more than 7 dollars is generated in “customer value for that organisation”. Sister Summit believes there is a huge potential for women in sports, and we want to provide a global community with key tools for women who want to tap into their fullest potential.
We are raising funds for our Sister Summit events, a gathering of women from all walks of life to celebrate unity amongst women. Pushing the level of backcountry skiing and snowboarding, sharing knowledge to create a more equal world, and supporting each other's multidimensional growth. Through backcountry explorations, workshops, networking, and inspiring talks, we set up a platform where women can connect, learn, and be empowered.
Hosting an event of this scale requires significant resources. After months of fundraising, we are not there yet. That's why we are calling for your help to keep this crazy wonderful project alive. With your donations, we can cover the costs of our venues, media team, travel, logistics, education, and reach our final goal: make this event accessible to as many women as possible to create a more equal world.
We know times are not always easy, which is why every little bit of help counts! Consider this, if every person following SISTER SUMMIT contributes just $10 we will reach our goal! Every small donation will have a big impact! We are stronger together.
Thank you for being part of our community!
Credits ©Sister Summit / Robin O'neill, Mirae Campbell, Lindsay Donovan