Seed fundraiser — to get us off the ground, before the main campaign begins

Before Facing the Light can put a single woman into a safe bed, it has to exist properly: registered, insured, online, and with the technology to actually run a confidential booking system. That groundwork costs money — and it has to come before the livestreams, the album, and the main fundraising campaign can even launch.

This is that first, smaller ask. It's the seed that gets the whole thing started.

What your donation funds

Costs confirmed where noted; remaining figures are planning estimates to refine as quotes come in.

What your donation funds

Costs confirmed where noted; remaining figures are planning estimates to refine as quotes come in.

*Charity & legal setup — $1,500

ACNC registration, legal advice, insurance

*Website & branding — $1,200

Domain, hosting, launch website, a custom email address and brand assets.

*Founder working laptop — $3,200

MacBook — core equipment to run the charity's operations, comms and campaign production day-to-day (confirmed price)

*Booking system build — $6,000

Developer time to build the confidential intake and code-based booking model (MVP)

*Launch marketing — $700

Initial social, print and digital materials for the public launch

*GoFundMe platform fees — $500

Payment processing (2.2% + $0.30 per donation, personal-fundraiser rate) on funds raised

*Contingency — $1,900

Buffer for unforeseen setup costs — quotes above are estimates until confirmed

Target: $15,000

The GoFundMe platform fee line above covers what the platform deducts from donations as they come in — it's included here so the target reflects what we actually need to land in hand, not just what's spent afterward.

A note on transparency

We're telling you exactly what this money is for, including the founder's own working equipment and the platform's own fees, because we think donors deserve that honesty — this seed round funds the tools and setup needed to run the charity, not direct client accommodation.

Once we're operational, our main fundraising campaign (livestreams, the charity album, and an ongoing GoFundMe) will fund accommodation for women directly, and we'll report on that separately and transparently.

This isn't just about money — help us build the community

We need people as much as we need funds. If you can't donate, or want to do more than donate, here's how to get involved:

Word-of-Mouth Ambassadors

Share our launch posts, tell your networks, help this reach the people who need to hear it — and the people who can fund it.

Local Connectors

If you know local women's shelters, community groups, councils or services who should know about us, introduce us.

Skilled Volunteers

We're especially looking for people who can donate time in: legal (charity structure, contracts), accounting/bookkeeping, web development (our booking system needs a builder), graphic design, and social media management.

Event Crew

As our livestream fundraising events come together, we'll need hands-on help with production, promotion and hosting.

Want to join the founding community? Sign-up link

Facing the Light is a campaign by LaBonny (ABN 64 629 403 242). This seed fundraiser covers our setup and launch costs only — see above for the full breakdown.