Protect Black Creators: Support My Legal Battle

My name is Breana, and I am an innovative designer and the owner of a small, upcoming brand called Breromi. I started my business in 2023 to pursue my creative dreams. I’m a self-taught designer with skills in sewing, 3D modeling, sculpting, and more.

In 2024, I invented a unique hair accessory called the Hair Clique—a magnetic hair clip made of two shaped halves that connect over the hair to form a low-tension ponytail. It works with all hair types and styles, and can also be worn as a fashionable accessory over space buns. This product is revolutionary and, to my knowledge, has never existed before.

On July 15th, I received a message from someone familiar with my work, alerting me that another company appeared to be selling a product strikingly similar to mine. When I reviewed their content, I was shocked. The product seemed to replicate the functionality of mine and had been renamed to “Hair Hoop.” I also noticed that their marketing materials closely resembled mine—including their product descriptions and video style.

It felt like my product and creative presentation were used without any acknowledgment.

I sent a cease-and-desist letter to the company, informing them that I hold a pending patent for the Hair Clique and that I intend to pursue legal remedies once it is granted.

This company has previously sold products inspired by well-known shows and trends, which has led me to question the originality of their offerings. Their behavior has led me to believe they may have a pattern of imitating others’ ideas.

I have documentation and timestamps showing that my product, its functionality, and its purpose were conceived and developed solely by me. My branding and product exposure date back to early 2024.

After I took action, the owner of the other company posted about the situation online, sharing her side and presenting herself as the victim. She claimed that the concept behind my invention had existed for years. From my perspective, these public comments misrepresented the nature of my work and efforts.

Since then, I’ve received waves of hate, including microaggressions and racist comments on my TikTok platform whenever I try to share my story or defend my work.

In one video, someone affiliated with the other brand implied that I fabricated my patent application by stating they couldn’t find a filing under my name in the USPTO database. This led followers to comment things like, “Hurry up and apply before she does,” further fueling misinformation and doubt around my invention.

More recently, the other party has threatened to take civil action against me, claiming that my efforts to speak out about my invention and protect my brand constitute harassment.

Trade Dress & Brand Identity Concerns

In my opinion, this situation has gone beyond product imitation. Their content, marketing approach, and brand messaging feel highly similar to what I’ve built organically. I created an audience around solving a specific problem, and now it seems like the way I positioned my product and brand is being duplicated—down to the tone, wording, and visual style.

It feels like a deliberate attempt to mirror my creative identity and capitalize on the success I’ve worked hard to build.

This situation has taken an enormous emotional toll. I know this may not be the last time another company tries to imitate my work, and I want to be prepared.

Why I'm Fundraising

I’m raising funds to:

Secure legal representation

Protect my IP

Cover patent fees (U.S. and international)

Expedite my pending patent process

My trademark applications are already underway. I originally applied for “Magnetic Hair Clip” in 2024 before refining the brand name to Hair Clique for a more distinctive title.