Gen3 Group Fundraiser for Direct Relief: Ukraine

Stepping Up TOGETHER to Help Support Ukraine 

 
On February 24, 2022, the world watched in horror as the Russian government launched a military invasion in Ukraine. That brought about the biggest humanitarian crisis in Europe since World War II. People’s lives were shattered, and they braced themselves with the sole focus of survival.

With numerous active war zones, in occupied towns and large cities under shelling, infrastructure gradually crumbled, resulting in loss of access to electricity, heating, water, food and medication. Those who were willing and able, abandoned their homes and fled the cities; others have hidden in bomb shelters and in basements with their families. As the conflict continues to unfold, many suffer, including children, the elderly and people with medical and chronic conditions who can no longer receive care or the medicine they require. And that’s just a tip of the iceberg when it comes to all the suffering ensuing from this war.

As a global agency with employees from over 6 continents, this devastating crisis has impacted many lives, including those of our fellow coworkers.  With offices located around the globe, including Europe, we continue to feel the impact of this conflict on our colleagues, their families, friends, and the world at large.

As a collective, we are committed to do our part in supporting Ukraine. We’ve carefully selected an organization we believe can make a meaningful and immediate impact to relieve the suffering of those affected by the conflict and current crisis: Direct Relief.

Direct Relief is working directly with Ukraine’s Ministry of Health and other on-the-ground partners to provide urgently needed medical aid, including emergency response packs intended for first responders, oxygen concentrators, critical care medicines, and much more.

Together with the support of our colleagues and partners, we can continue to help those in need.  Join us in helping to bring relief and much needed critical resources to Ukraine.  Spread the word & donate to help us reach our goal!