This summer, the team behind Freshtape, the brand focused on performing better through better breathing, will run from the east of the Netherlands all the way to the west. A total of 202 kilometers, with one clear mission: to raise awareness about the power of nasal breathing and collect donations for people who struggle every day with something most of us take for granted, breathing.

The initiative called “Run for Air” takes place on August 9 and 10. It’s all about endurance and purpose. Freshtape helps athletes and performers sleep better, focus deeper, and recover faster through nasal breathing. With this run, they aim to support lung health research and provide help to those living with chronic respiratory conditions.

“Breathing is the foundation of health and performance. We’re doing this to show what’s possible and to stand up for those who can’t,” says the Freshtape team.

Throughout the entire journey, a team of three to four runners will keep the baton moving. Every five kilometers, it will be passed on without stopping for a single moment. Every breath counts. Every step too.

100% of the funds raised will go directly to the charity: Lung Foundation