Just like air and water, fresh food is a basic human right. The idea for New Roots began when our founder, Karyn Moskowitz and a group of friends were frustrated with farmers markets’ inability to offer fresh, organic food to all income brackets and neighborhoods. So, we began to organize.

Karyn invested her unemployment check, began listening to the community and local farmers, and adopted a cooperative economics model to create the Fresh Stop Markets. In 2009, New Roots officially became a 501c3 nonprofit founded on the belief that fresh food is a basic human right.