DoGood App Roadmap: From MVP to Global Launch
The Positive Social Media Movement Begins Here
PHASE 1 — FOUNDATIONS (Today – MVP Development)
Goal: Establish the concept, team, and early tools to validate the idea and attract seed investment.
✅ Deliverables:
✅ Final concept & feature definition
✅ Launch of Initial Website (for visibility and fundraising)
✅ Pre-design of App UI/UX + Flows
✅ Formation of Core Team
✅ App Impact & Feasibility Study
✅ Creation of Investor Material (Pitch, Deck, MVP Demos)
✅ Initial Ads Partner & Influencer Network Research
✅ Setup of DoGood’s Social Media Accounts
Outcome: MVP is designed, core team aligned, and brand awareness begins.
PHASE 2 — BUILD & VALIDATE (MVP to Beta Launch)
Goal: Build a fully working MVP, initiate app monetization strategy, and prepare market entry.
️ App Development:
✅ Frontend and Backend MVP (React Native + Firebase)
✅ Wallet system and gifting/donation flow
✅ Creator campaign system with video upload, goals, and donation targets
✅ “Clans” system for group campaigns and joint accounts
✅ Social-only positive content curation engine
Infrastructure:
✅ Establish HQ (remote or hybrid)
✅ Hire devs, marketing, community teams
✅ Backend & admin tools setup
Pre-Launch Marketing:
✅ Market research for Gen Z & millennial social behavior
✅ Identify key early adopters and “DoGood Influencers”
✅ Brand partnerships & co-launch initiatives
✅ Monetization models tested:
Gifting
Account top-ups
Investment packages via partner advisors
Outcome: A fully functioning MVP enters beta with early traction and monetization options tested.
PHASE 3 — GO TO MARKET (Official Launch)
Goal: Release the app publicly, activate marketing campaigns, and launch social impact initiatives.
Final App Testing:
✅ UX final polish
✅ Security, wallet, and data protection testing
✅ Feedback loop from beta creators & donors
Launch Campaign:
✅ Coordinated launch with influencers, NGOs, press
✅ Verified “DoGood Creators” highlighted at launch
✅ Initial launch regions (EU + LATAM focus)
✅ App stores (iOS & Android) full deployment
Socio-Economic Project Launch:
✅ Launch first verified projects (e.g., community gardens, youth arts)
✅ Fundraising goals in-app tied to real projects
✅ Transparent project updates inside the app
Outcome: Public launch with impact stories, real users earning and investing, and first monetization results visible.
PHASE 4 — GROWTH & SCALING
Goal: Expand to new countries, open partnerships, and scale user growth & investor returns.
Growth Engine:
Localization (languages, regions)
Data analytics to optimize video engagement and donation conversion
NGO & Government Collaborations
AI/ML engine to recommend projects & content
Launch “DoGood Investment Portfolio” in-app
Outcome: We scale DoGood into the #1 Positive Social Content platform — and reward users for doing good.
Why Invest in DoGood Now?
✅ We are building a movement of creators for good
✅ Clear roadmap from MVP to launch
✅ Early monetization paths already designed
✅ Scalable, global, and aligned with Gen Z's values
✅ You get in at the start of a massive social transformation
️ We Are Now:
Starting Website & MVP
Seeking €250,000 in pre-seed support
NDA is required before full disclosure
Contact: [Your Email] | Website: Ask Us for the Link
Support Us
If you believe in a better social media world, support us by:
→ Contributing even a small amount
→ Sharing DoGood with your network
→ Helping us connect with aligned investors
With gratitude,
The DoGood & Cash4Pal Team
Co-organizers (2)
Alejandro Klein
Organizer
Munich, Bayern
David Klein
Co-organizer