Billards center and a popular meeting place

Business Plan for the Billiard Center ( Version english)

Table of Contents

1. Executive Summary

2. Company Description

3. Market Analysis

4. Marketing Strategy

5. SWOT Analysis

6. Operational Plan

7. Management Team

8. Financial Plan

9. Appendices

Executive Summary

Company Presentation The Billiard Center aims to become a popular meeting place for billiards enthusiasts in the Forbach, Grand-Est region, offering modern facilities and a friendly atmosphere. Our center will welcome players of all levels, from beginners to seasoned competitors. With an initial budget of €20,000, we will focus on an agile operation that optimizes costs while ensuring a quality customer experience.

Population of Forbach (57600) In addition to billiards, we can add a variety of games to diversify activities and attract a wider audience. Here are some suggestions:

● PlayStation

● Board Games

● Darts

● Video Games

● Karaoke

● Giant Jenga

● Air Hockey

● Mahjong

These additional activities will create a diverse and attractive space where everyone can find an activity they enjoy.

Mission Statement Our mission is to create a welcoming and fun space where people can gather to play billiards, relax, and socialize. We want to offer a memorable experience with each visit.

Social Meeting Space for Refugees and Local Citizens This project is a unique meeting space where refugees and local citizens can connect through social activities, notably in a friendly billiard hall. Located in Forbach, it offers a welcoming environment where everyone can feel included and valued through billiards tournaments, other games, and themed evenings. There are no such activities in this area that allow everyone to come together.

We have two meetings scheduled with the town hall to discuss our project. They are supportive and ready to assist administratively and show us the location once found.

Vision Statement To become a recognized billiard center known for its exceptional service, dynamic community, and commitment to sport and leisure. It also encourages cultural exchanges and the development of friendships in a relaxed setting.

Objectives

● Year 1: Find investors and a space.

● Year 2: Attract customers through subscriptions and see if they return. Aim for a base of 200 regular members and a monthly attendance of 1,500 visitors. Organize monthly tournaments to retain customers and attract new players.

● Year 3: Expand to another space and target other villages. Increase revenue by 20% through space optimization and regular events.

Keys to Success

● Optimal use of space and resources with efficient cost management.

● Engaging customer experience through skilled and attentive staff.

● Targeted local marketing strategies to increase visibility and attract customers.

Company Description

Ownership The Billiard Center will be a sole proprietorship owned by [Salam Noh], a billiards enthusiast with experience in managing leisure spaces.

As a professional and international painter, we can organize exhibitions of my paintings as well as those of other foreign artists in the space, involving around 25 artists from different countries to integrate into French society.

Location The center will be located in Forbach, a conveniently accessible location in the Grand-Est region, near shopping centers and public transport.

Facility Details

● Area: 100-120 square meters.

● Number of Tables: 4 high-quality billiard tables.

● Additional Amenities: Small lounge area and space for simple snacks.

Services Offered

● Casual Play: Hourly rentals for groups and individuals.

● Monthly Subscriptions: Special offers for regular customers.

● Events and Tournaments: Weekly tournaments and special events.

● Private Events: Rentals for small parties and social gatherings.

Target Audience

● Age Range: 16-35 years, including students and young professionals.

● Demographics: Locals interested in affordable and engaging leisure activities.

Market Analysis

Industry Overview The billiard industry in Europe continues to grow, especially in urban areas where young people seek innovative leisure activities. Billiards remains a popular activity that attracts a wide range of participants.

Key Industry Trends

● Combined Relaxation Spaces: Customers prefer spaces offering more than just billiards, such as snacks and drinks.

● Community and Socialization: Emphasis on creating a friendly and welcoming atmosphere to encourage customer loyalty.

Market Size and Growth Potential In the Forbach, Grand-Est region, the billiards market is experiencing annual growth of [X]%, with significant growth potential among young adults, university students, and immigrants.

Target Market Analysis

● Students: Seeking affordable and social entertainment.

● Young Professionals: Looking for places to relax after work.

● Tourists: Attracted by authentic and fun local activities.

● Refugees/Immigrants: Seeking places to relax, meet, and unwind.

Competitive Analysis

Direct Competitors

● [Competitor Name 1]

○ Location: [Address]

○ Strengths: Established presence, diverse leisure equipment.

○ Weaknesses: High prices, inconsistent customer service.

● [Competitor Name 2]

○ Location: [Address]

○ Strengths: Variety of games.

○ Weaknesses: Unwelcoming ambiance.

Indirect Competitors

● Cafés with billiard tables.

● Alternative leisure activities such as bowling and game rooms.

Competitive Advantage

● Affordable prices suitable for a young and student audience.

● Friendly and welcoming atmosphere with attentive staff.

● Strategic location near student and residential areas and immigrants/refugees.

Marketing Strategy

Unique Selling Proposition (USP) A modern and affordable billiard space offering a fun social experience for young people and families in a comfortable and relaxed environment.

Brand and Positioning The Billiard Center positions itself as a fun and accessible place for billiard enthusiasts of all ages, emphasizing quality and customer experience.

Marketing Channels

Digital Marketing

● Website: Simple interface with pricing, event, and reservation information.

● Social Media: Campaigns on Instagram and Facebook to attract a young audience with promotions and events.

● Local Influencer Partnerships: Collaborate with local personalities to increase visibility.

Traditional Marketing

● Flyers and Posters: Distribution on university campuses and local cafés.

● Special Offers: Discounts for groups and students to boost traffic.

Community Events

● Local Tournaments: Regular events to engage the community.

● Workshops and Introductory Sessions: Sessions for beginners.

Sales Strategy

● Promotional Offers: Reduced rates during off-peak hours and special events.

● Rewards Programs: Offer discounts for frequent visits or referrals.

Pricing Strategy

● Competitive pricing to attract a young and diverse clientele:

○ Table rental: €10 per hour.

○ Monthly subscription: €35 per month, unlimited access during off-peak hours.

○ Tournaments: Entry fees starting at €5.

Loyalty Programs

● Loyalty Cards: Offer discounts and free sessions after a certain number of visits.

● Referral Program: Rewards for customers who bring in new players.

SWOT Analysis

Strengths

● Unique Offer: A space combining social interactions and leisure with games like billiards.

● Cultural Integration: Facilitates cultural exchange and the creation of bonds between refugees and local citizens.

● Professional Expertise: Utilizes the expertise of a professional painter to attract visitors through art exhibitions.

● Local Authority Support: Benefits from administrative support and potential resources from the city.

Weaknesses

● Initial Limited Notoriety: May require significant efforts to become known and attract a regular audience.

● Resource Constraints: Risk of challenges related to funding and resources, especially if dependent on donations or grants.

● Logistics: Managing and coordinating various activities and exhibitions can be complex and require careful planning.

Opportunities

● Diverse Programming: Opportunity to offer a wide range of activities, including cultural events and art exhibitions, to attract different groups.

● Community Engagement: Opportunity to become a community interaction center, strengthening local ties and promoting inclusivity.

● Partnerships: Potential for collaborations with other organizations, artists, and businesses to enrich offerings and expand reach.

Threats

● Financial Challenges: Dependence on external funding and sponsorships can be unstable and affect long-term sustainability.

● Competition: Other social or recreational spaces in the area could attract potential visitors.

● Economic Fluctuations: Economic downturns can impact attendance and financial support.

Operational Plan

Facility Layout and Design

● Main Hall: 4 well-spaced billiard tables for comfortable play.

● Lounge Area: Comfortable chairs and TV for sports broadcasts.

● Dining Area: Sale of light snacks and non-alcoholic beverages.

Daily Operations

● Opening Hours: Monday to Sunday, 5:00 PM to 12:00 AM.

● Peak Hour Management: Additional staff in the evenings and weekends.

● Maintenance: Regular cleaning of tables and facilities to ensure cleanliness.

Staffing Needs

● Director: Manages daily operations and supervises staff.

● Service Staff: Responsible for customer reception, reservation management, and dining area operations.

● Cleaning Staff: Ensures the facility's cleanliness.

Technology Use

● POS System: Sales and reservation management software.

● Online Presence: Website and social media for promotions and reservations.

Management Team

Owner/Founder: [Salam Noh]

● Experience: 4 years in managing leisure spaces.

● Skills: Management, customer relations. Languages: English, French, Arabic, Kurdish.

Director: [Salam Noh]

● Experience: Proven experience in small business management.

● Skills: Operational management, customer experience development.

Advisory Board

● [Salar Noh]: Digital marketing expert.

● [Ismail Noah]: Financial consultant for small businesses.

Financial Plan

Startup Costs With a budget of €20,000, careful expense management is essential. Here is a breakdown of the anticipated costs:

Expense Category

Cost (EUR)

Billiard Tables and Equipment

8,000

Staff Salaries

3,000

technologie system POS

2000

Initial Inventory

2,000

Marketing

1,500

Licenses and Permits

1,000

Miscellaneous

2,500

Total

20,000

Revenue Projections

Assumptions

● Average Monthly Visitors: 1,500.

● Average Spend Per Visitor: €8.

● Monthly Memberships: 200.

Year 1 Projections

● Monthly Revenue: €12,000 (1,500 visitors * €8).

● Membership Revenue: €7,000 (200 members * €35).

● Total Monthly Revenue: €19,000.

● Total Annual Revenue: €228,000.

Profitability Analysis

● Annual Costs: €150,000 (including rent, salaries, maintenance, and marketing).

● Annual Profit: €78,000.

Breakeven Analysis

● Break Even Point: Monthly Revenue of €12,500.

Funding Needs and Strategy

● Initial Capital: €20,000 from personal savings and bank loans.

● Additional Funding: Explore potential investors and crowdfunding.

Financial Management

● Monthly Reporting: Track revenue, expenses, and profits.

● Cost Control: Monitor expenses and find ways to optimize costs.

Risk Management

● Regular Financial Audits: Ensure transparency and financial health.

● Insurance: Comprehensive insurance coverage to mitigate risks.

Appendices

Appendix A: Detailed Market Analysis

● Comprehensive data on local demographics and spending patterns.

Appendix B: Sample Marketing Materials

● Flyers, social media posts, and website screenshots.

Appendix C: Floor Plan

● Detailed layout of the billiard center.

Appendix D: Financial Projections

● Detailed monthly and annual financial statements for the first three years.

Appendix E: Licenses and Permits

● List of required licenses and permits and their application status.

This plan outlines a strategy for creating a successful billiard center in Forbach, focusing on providing a quality customer experience while ensuring efficient cost management and active community engagement. The addition of various activities, cultural integration efforts, and professional expertise will help attract a diverse clientele and foster a strong sense of community.

Salam Noah